Head of Marketing – Innovation
- Location: New York or Chicago
- Salary: Commensurate with location and experience
- Date Posted:10th January 2025
In the words of one of our senior clients recently…
“Market Research has changed more in the past 3 years, than in the previous 40”
About System1.
System1 is the leading global Marketing decision making platform. We help brands measure and understand whether their marketing works. Predictive technology is our passion, but our focus is very much human. We understand the power of emotion and capture the nuances of human behaviour to power data-driven decisions. We want to drive change and rewire behaviours, envisioning a world where our pioneering methodologies are embedded in the workflows of every marketing decision-maker. We are also who we are because of our people. So, if you share our enthusiasm, are ambitious, creative, and highly motivated, then we’d love to hear from you! Join the System1 team to continue to help us remove the guesswork for marketeers everywhere, as well as secure our growth, ambition, and success.
To learn more about us, please visit System1 Group | Create with Confidence
Becoming part of the team
With 10 Global Offices and over 150 employees, System1 is a fast-changing business. With exceptional IP, technological advantage and a world-class team we are very well positioned for rapid growth. Central to this is our people. We need to hire the right people, into the right roles, at the right time.
- Are you excited by working with leading edge IP and products that can make a huge impact on our customers’ businesses?
- Do you relish the role of being the disruptor in a category and rise to the challenge of stretching goals?
About The Role
The Head of Marketing - Innovation will be responsible for developing and executing marketing strategies to drive brand awareness, increase market share, and support sales growth for our Test Your Innovation Platform. This role requires a strategic thinker with strong analytical skills and a deep understanding of the B2B market.
What will you be doing?
- Develop and Implement Marketing Strategies
- Product Positioning and Messaging
- Digital Marketing Leadership
- Customer Engagement:Develop and implement strategies to engage with customers and gather feedback to continuously improve our platform offerings
- Performance Metrics and Reporting
- Budget Management:Manage the marketing budget effectively, ensuring optimal allocation of resources to high-impact projects and campaigns
- Team Leadership:Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement
You need to be this kind of person:
- Innovative Mindset: You can think creatively and are willing to pursue big ideas
- Self Starter: Operating in a scale-up business, ability to roll up sleeves and make things happen by doing as well as influencing
- Execution-Oriented: Ability to move projects forward, overcoming obstacles, and delivering results
- Analytical Skills: Proficiency in analyzing data and market trends to inform decision-making
- Collaborative: Comfortable collaborating with the Marketing, Product and Sales teams, as well as executive-level leaders, in addition to external partners.
You need to have the following experience:
- Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent years of service in a professional role
- Minimum of 5 years of experience in Innovation, New Product Development and/or CPG marketing
- Strong analytical, strategic thinking and problem-solving skills
- Excellent communication and presentation skills
- Proven ability to manage multiple projects and meet deadlines
- Proficiency in Microsoft Office Suite and marketing software/tools
- Ability to work independently and as part of a team
- Experience forecasting and managing a budget.
Benefits
We offer a competitive salary and bonus scheme, including health insurance, and 401k. Our people are important to us, and we understand that each person has a life outside of work and we therefore offer flexible working arrangements (Hybrid) aiming to suit your needs. We also offer several wellbeing resources such as “de-clutter” afternoons for your personal and professional needs.
We encourage learning and offer education reimbursement opportunities.
We have recognition schemes, and regular socials, including summer and winter parties!
We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that we may be able to make to support through our recruitment process and while in post.
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