About Slatkin + Co.
Slatkin + Co. emerged into the Home Fragrance industry in 2017. The brand immediately created buzz and nostalgia for fragrance lovers around the world. HomeWorx by Slatkin + Co. was founded by Harry Slatkin, a talented expert in the industry. Harry established a reputable and leading name in Home Fragrance in the early 90's. As the #1 home fragrance brand in luxury department stores, Slatkin + Co. quickly gained traction internationally. In 2017, Harry partnered with QVC to launch the HomeWorx brand. The first hour show was a complete sell out and has now grown to be largest Home Fragrance brand at QVC.
Deemed the "King" of home fragrance by The New York Times, Harry Slatkin is recognized worldwide as a leading expert and aficionado in the home fragrance industry today. As an acclaimed "nose" by the American Society of Perfumers, Harry has founded HomeWorx, which is sold at QVC, QVC UK, Target, Ulta, Nordstroms, CVS & more. ScentWorx which is sold at Walmart and Kohls, AromaHome sold at Home Depot, Club92, a home fragrance collection sold in Dollar channel and the latest Dwell 212 sold at QVC. Harry Slatkin has also created home fragrance collections for numerous luxury brands including Ralph Lauren, Banana Republic, Chopard, and Christian Dior.
We're seeking a talented and experienced Senior Social Media Manager to join our marketing team and take charge of our brands' social media presence across multiple platforms.
Job Overview
As our Social Media Manager, you will be responsible for developing and implementing a social media strategy for each of our five brands. You will create engaging content, manage community interactions, and drive growth and engagement across various social media platforms. This role requires a creative mind, leadership and analytical skills, and the ability to adapt to each brand's unique voice and audience.
Key Responsibilities
- Develop and execute social media strategies for multiple brands across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok
- Create and curate engaging content that aligns with each brand's voice and marketing objectives
- Create and manage a monthly social calendar that supports key company initiatives
- Manage and grow brand communities, responding to comments and messages in a timely manner
- Plan and execute social media campaigns, including paid advertising initiatives
- Collaborate with the marketing, product, and creative teams to ensure consistent messaging and content creation
- Collaborate with sales to ensure key customer initiatives are supported
- Support the creation of processes and best practices amongst the social media team to maximize team efficiency
- Monitor social media trends and adjust strategies accordingly
- Create regular performance reports and analyze social metrics to build and adapt monthly social calendars
- Oversee influencer relationships and partnerships
- Plan and manage yearly social media budgets
- Support sales with customer meetings, regarding key social media initiatives
- Oversee crisis management and reputation monitoring on social platforms
- Stay up to date with platform changes and new features, implementing them where relevant
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5 - 7+ years of experience in social media management, preferably with experience handling multiple brands at once
- Proven track record of growing social media audiences and increasing engagement
- Strong understanding of social media platforms, best practices, and analytics tools
- Experience with social media management tools (e.g., Hootsuite, Tribe, Sprout Social, Buffer)
- Excellent written and verbal communication skills
- Strong creative and analytical skills
- Ability to adapt voice and style to different brand personalities
- Experience with paid social media advertising
- Knowledge of canva, graphic design and video editing is a plus
Required Skills
- Content creation and curation
- Social media strategy development
- Community management
- Analytics and reporting
- Project management
- Time management and ability to multitask
- Attention to detail
- Creativity and innovative thinking skills
