Job Title: Lifecycle Marketing Coordinator
Department: Marketing
Division: BritBox
Work pattern: Hybrid
Location: New York, NY
Reporting To: Director, Lifecycle Marketing
About Us
Welcome to BritBox, the go-to streaming destination for the best of British entertainment.
Born of the BBC, we bring authentic British stories to audiences all around the world. Since our launch in 2017, our fans have fueled our growth to seven markets, including North America, Australia, and the Nordics. We’re a small but mighty streamer that punches above its weight—we’re on every major distribution platform and even among the bright lights of Times Square! And hold on to your bowler hats because we’re just getting warmed up.
At BritBox, we offer an unparalleled streaming collection of new and iconic mysteries, dramas, comedies and more. Our careful selection of thoughtfully crafted character-driven stories, brimming with trademark British wit and irresistible charm have helped us attract loyal fans all over the world.
Now, here’s where you come in: this is your chance to be a part of something big. If you’re passionate about entertainment, thrive in a fast-paced environment with a high performing yet supportive culture, and want to play a meaningful role in our remarkable growth story, this is your chance. Join our team and help us bring the best of British TV to fans everywhere.
Job Purpose
You’ll work on all parts of lifecycle operations, encompassing email, push, pre-roll and more: managing the lifecycle calendar to optimal contact frequency, preparing email templates that hero our shows, segmenting to the right audience, continually applying best practices and suggesting new tests and optimizations to run, and assisting with regular reporting on lifecycle initiatives.
The right person for this role is very comfortable working in a fast-paced environment, able to multi-task and prioritize while maintaining an obsessive level of attention to detail.
They should have a strong understanding of direct marketing techniques such as email or push, knowing how to maintain healthy deliverability, what tactics will boost engagement, and an innate desire to deep-dive into everything from lifecycle journey building, to personalization engines to sophisticated user segmentation.
Responsibilities
- Manage the lifecycle calendar for all channels (email marketing, push, pre-roll) for BritBox globally, aligning with local content and marketing priorities
- Serve as Lifecycle team’s liaison across teams (Creative, Editorial, etc), owning regular meetings and setting agendas
- Assist with all aspects of email creation: building templates, briefing copy and creative assets, and obtaining feedback and signoff
- Ensure all campaigns are send-ready, checking all links, images, desktop/mobile rendering in major email clients
- Monitor existing lifecycle and transactional emails, ensuring all current information is up-to-date and creating new campaigns as needed
- Assist as needed with reporting and insights, identifying trends and opportunities to increase performance
- Maintain an in-depth understanding of customer data within our email platform, including its sources and how to apply it within segmentation and personalization
- Live and breathe email best practices, recommending new ideas & functionality for creative and ensuring our lists are always in peak health
- Ensure we adhere to email marketing rules in each region you work on; such as GDPR, CAN-SPAM or CASL
- Maintain a deep understanding of our customer lifecycle, across all platforms, products, and regions, and understand how each influences the customer journey
Knowledge and Experience
- Bachelor’s degree required
- 2-3 years of experience working in digital and email marketing
- Strong understanding of email fundamentals: opt-in legislation, segmentation, list/data management, conversion KPIs, deliverability, etc.
- Understanding of HTML/CSS principles (direct coding not required)
- Experience with a mid-to-enterprise level email marketing tool preferred, such as Braze, BlueShift, Bronto, Klaviyo, SendGrid, Salesforce etc
Skills and Personal Attributes
- Passionate about British TV and SVOD
- A passion for working in a fast-paced media environment
- Excellent attention to detail
- Process-driven, detail-oriented, and curious self-starter, takes initiative, with the ability to juggle multiple priorities and problem-solve
- Excellent ability to communicate insights to a variety of audiences and formats, presenting findings in a way that is clear, concise and actionable
Salary Range
$60-65k + competitive benefits + bonus potential
Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.
This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.
