Flex is seeking a dynamic and detail-oriented Associate Marketing Manager to help drive the growth and success of our omnichannel brand in the competitive retail and CPG landscape. This role is instrumental in executing key marketing initiatives, including campaign management, shopper marketing programs, and affiliate outreach, to enhance brand visibility and accelerate retail velocities. Reporting to the VP of Marketing, the Associate Marketing Manager will collaborate across teams to ensure seamless execution of projects, deliver data-driven recommendations, and contribute to our mission of elevating customer engagement and brand performance.
Our ideal candidate is a proactive marketer with a strong foundation in CPG marketing, exceptional project management skills, and a passion for omnichannel strategies. They excel at balancing creative and analytical tasks, thrive in a fast-paced environment, and are eager to make an impact through meticulous execution and innovative problem-solving. This is an opportunity to join a collaborative, high-performing team where your contributions will shape impactful marketing strategies and drive tangible business outcomes.
Salary range: $90-100k per year, commensurate with experience and equity stock options
Key Responsibilities:
- Coordinate and execute marketing campaigns to drive retail velocities, ensuring all elements are delivered on time and meet objectives
- Manage retail coupon programs, providing data-driven recommendations to optimize performance and efficiency
- Oversee TikTok Shop affiliate outreach and management, expanding affiliate program postings and sales to support brand campaigns
- Develop and maintain shopper marketing merchandising initiatives, enhancing product visibility and consumer engagement
- Collaborate cross-functionally with social, retail, e-commerce, and insights teams to align and optimize marketing efforts
- Monitor and analyze campaign performance metrics, providing insights and strategic adjustments to improve outcomes
- Stay informed on industry trends and consumer behavior to refine marketing strategies and maintain brand relevance
Key Performance Indicators:
- Retail Velocities
- Project delivery on time in full
- Affiliate program growth
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field, with 2–4 years of marketing experience in a retail CPG environment.
- Familiarity with a challenger brand in the intimate or personal care categories is a plus
- Experience managing omnichannel campaigns across retail, digital, and social platforms
- Proven ability to analyze and leverage consumer insights and POS data to drive strategic marketing decisions and optimize program performance
- Experience managing retail coupon programs, shopper marketing initiatives, and affiliate outreach, particularly on platforms like TikTok Shop
In 1 Month You Will:
- Familiarize yourself with all ongoing and planned marketing campaigns, retail coupon programs, shopper marketing initiatives, and the TikTok Shop affiliate program
- Begin or take over execution of any in-progress campaign tasks as needed
- Review and analyze the performance of past and current coupon programs to identify trends and areas for immediate improvement
- Develop a clear understanding of the company’s brand voice, target audience, and omnichannel marketing strategies
In 3 Months:
- Analyze campaign performance data and deliver insights to refine future marketing efforts and improve retail velocities
- Collaborate with internal teams to ensure marketing campaigns are delivered on time and aligned with brand objectives
- Begin providing strategic recommendations based on data analytics to improve coupon program performance and overall campaign efficiency
In 6 Months:
- Deliver measurable improvements in campaign execution, including increased retail velocities and affiliate program growth
- Demonstrate consistent on-time and in-full delivery of marketing projects and reporting deliverables
- Drive meaningful growth in brand engagement and revenue through successful execution of marketing campaigns and affiliate strategies
- Present a strategic review to leadership, highlighting achievements, key learnings, and actionable recommendations for long-term success
About Flex
The Flex Company was founded on the belief that people deserve innovative, sustainable, life-changing period products. After years of disappointment and discomfort trying dozens of products, Lauren Schulte Wang founded Flex to create body-safe, medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons, all while maintaining the highest level of comfort through inventive engineering and rigorous testing.
Flex is sold at over 28,000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible, Flex is available at Target, CVS, and Walgreens, and at flexfits.com.
Flex is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories. From our hiring practices to the design of our flagship products, we believe equity and diversity is critical to the ideas, talent, and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover, Flex considers for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy, which serves as our "Notice of Collection" for applicants and employees under the CPRA.
We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.
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