Veterinary Innovative Partners (VIP) was founded by four veterinarians who shared a simple vision — to be the most caring place for pets, pet parents, and pet care providers. As a veterinarian-owned-and-operated family of boutique hospitals, our mission is clear: to provide our clients, their pets, and our Team Members with the kind of personalized care that is achieved and sustained through the right balance of centralized support and hospital-level autonomy.
The Marketing Manager plays a critical role in driving the growth, client engagement, and brand awareness of Veterinary Innovative Partners’ network of hospitals. Reporting to the Director of Marketing, this position oversees a range of marketing initiatives including social media, client communications, content creation, and reputation management. Additionally, the Marketing Manager will provide regular performance insights and collaborate with hospital leadership to determine future marketing initiatives.
Key Responsibilities 2. Hospital Marketing Performance and KPI Analysis: 3. Communications and Engagement 4. Social Media Management
- Marketing Project Management:
- Lead integrated marketing initiatives tailored for hospital-specific campaigns, corporate recruitment initiatives, and public relations efforts at the corporate level.
- Collaborate with cross-functional teams to oversee every facet of multi-channel campaigns, encompassing execution and performance enhancement, while streamlining workflows and adhering to deadlines.
- Use tools like Monday.com to plan projects and track deliverables, ensuring timely completion across events and membership initiatives.
- Prepare and present monthly marketing performance reports, including KPIs, for each hospital.
- Analyze data to determine key performance drivers and areas for improvement, offering actionable recommendations for future marketing initiatives
- Work closely with marketing team to evaluate past campaigns and decide on marketing efforts moving forward based on performance metrics and business objectives.
- Serve as a liaison between corporate marketing and individual practices to align messaging and marketing efforts with each hospital's needs.
- Own all practice communications ensuring consistent and effective campaigns are set up across all channels, including email and text.
- Manage practice reputation initiatives, including monitoring online reviews to enhance overall reputation and client satisfaction.
- Collaborate with regional managers and hospital teams to create and execute social media strategies tailored to enhance brand awareness and client acquisition.
- Own all aspects of social media, including content creation and management, development of the social media calendar, and monthly hospital social media toolkits.
- Monitor and analyze social media performance, providing insights and adjustments to improve engagement and reach.
- Internal and External Collaboration:
- Manage relationships with outside recruitment outreach consultant to launch targeted campaigns for VIP corporate, focusing on attracting top talent and aligning hiring efforts.
- Lead the collaboration with the PR agency, ensuring effective coordination of deliverables while actively contributing to the development and completion of PR initiatives.
- Supervise partnerships with external vendors and partners to facilitate the procurement of marketing collateral and promotional items.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of marketing experience, preferably in multi-location management or healthcare/veterinary sectors.
- Strong understanding of both digital and traditional marketing.
- Experience in community-based and hyper-local marketing.
- Excellent communication and project management skills, with the ability to balance multiple priorities and campaigns.
- Strong leadership and team collaboration skills.
- Proficiency in marketing analytics tools (Google Analytics, Google My Business) and social media platforms (Sprout, Canva).
Knowledge, Skills, And Abilities
- Experience in the veterinary or healthcare industry.
- Familiarity with CRM systems and client retention.
- Ability to adapt marketing initiatives for diverse markets and demographics.
- Experience with budget management and resource allocation for marketing campaigns.
Salary: $70,000-$85,0000 to commensurate with experience.
Join us at VIP, where compassion, expertise, and genuine care meet to create a truly exceptional veterinary experience for all. Together, we are shaping the future of pet care, one paw at a time.
Veterinary Innovative Partners (VIP) is a network of veterinarian-owned-and-operated hospitals across twelve states. VIP is guided by a mission to provide veterinarians and their teams with all the resources, mentorship, and autonomy they need to thrive personally and professionally while giving pets the best possible care.
Join the VIP family, where our team members are our top priority to ensure best-in-class personalized care, ownership and accountability, trust, and an exceptional work environment
