Job Title
Senior Marketing Manager, Healthcare B2B
Location
Loop, Chicago
Position Overview
We are seeking an experienced Senior Marketing Manager to lead our global marketing team, with a primary focus on Brand Management, Portfolio Marketing, and Performance Marketing. The ideal candidate will have a proven track record of developing and executing strategic marketing initiatives for Healthcare B2B technology-enabled business services environment. This role will work closely with Sales, Product, and other internal teams to drive revenue growth, elevate brand presence, and strengthen market positioning.
Key Responsibilities
- Brand Management
- Develop and implement a cohesive brand strategy that resonates with the healthcare provider market
- Oversee brand guidelines, ensuring consistency and alignment across all channels and touchpoints
- Continuously monitor brand health and perception through market research and competitive analysis
- Key Brand Metrics:
- Brand Awareness (e.g., share of voice, mentions, media reach)
- Brand Recall and Sentiment (qualitative and quantitative feedback)
- Net Promoter Score (NPS) or equivalent brand advocacy metrics
- Portfolio Marketing
- Define product positioning, messaging, and go-to-market strategies for the company’s portfolio of healthcare B2B services
- Collaborate with Product Management and Sales to create compelling value propositions that address market and customer needs
- Conduct ongoing market assessments to identify growth opportunities and inform product roadmaps
- Key Portfolio Metrics:
- Product/Service Adoption Rates (e.g., usage, new clients onboarded)
- Cross-sell/Upsell Revenue (incremental revenue from existing clients)
- Segment Penetration or Market Share (growth in targeted segments)
- Performance Marketing
- Develop and execute data-driven digital marketing campaigns (e.g., SEO, SEM, email marketing, social media) to generate leads and drive conversion
- Set KPIs, track performance metrics, and optimize campaigns to improve ROI and marketing effectiveness
- Leverage marketing automation and analytics tools to provide actionable insights, recommendations, and continuous campaign improvements
- Key Performance Metrics:
- Leads generated (Marketing Qualified Leads [MQLs], Sales Qualified Leads [SQLs])
- Conversions (e.g., demo requests, trial sign-ups, closed deals)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Pipeline Contribution and Marketing Influence on Revenue
- Team Leadership & Collaboration
- Lead, mentor, and manage a global marketing team, fostering a culture of innovation, accountability, and high performance
- Partner with cross-functional teams (Sales, Product, Operations, etc.) to align marketing strategies with overall business objectives
- Champion best practices in marketing operations, project management, and process improvement
- Stakeholder Engagement & Thought Leadership
- Build and maintain strong relationships with external partners, industry influencers, and key stakeholders
- Represent the company at industry events, conferences, and webinars to increase brand visibility
- Collaborate with subject matter experts to develop thought leadership content (whitepapers, case studies, webinars) relevant to healthcare providers
Qualifications
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred
- 7+ years of progressive marketing experience, with at least 3 years in a leadership capacity
- Demonstrated experience in marketing to Healthcare Providers (hospitals, clinics, physician networks, etc.) and deep understanding of their unique challenges and needs
- Technical & Functional Skills
- Proficiency in digital marketing channels (SEO, SEM, email, social media) and marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Strong analytical skills with the ability to interpret data, derive insights, and make strategic recommendations
- Experience with brand management, product marketing, and demand generation in a B2B context
- Leadership & Soft Skills
- Proven ability to lead and develop a global marketing team, including remote team members
- Excellent communication, presentation, and interpersonal skills, with the ability to influence at all levels
- Strong project management skills; capable of prioritizing and managing multiple initiatives in a fast-paced environment
- Strategic, creative thinker with a growth mindset and customer-centric approach
Salary Range:80k base + 40k Performance Bonus
Why Join Us
- Opportunity to shape the marketing strategy for a rapidly growing, technology-enabled services company in the healthcare sector
- Collaborative and inclusive culture that values innovation and professional development
- Competitive compensation and benefits package
- High visibility role with direct impact on business growth and brand awareness
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