We are seeking a dynamic and visionary
Vice President of Integrated Marketing to lead the development and execution of comprehensive marketing strategies that seamlessly blend retail, digital, partnership and experiential marketing. This role requires a strategic thinker with deep expertise in brand management, data-driven marketing, and team leadership to drive measurable business results. This position will report to the Chief Marketing Officer and will sit in our Philadelphia HQ 4 days/ week.
Sweet Position Perks:
- 4 day work week!! (yupp, we get every Friday off)
- A competitive base salary plus annual bonus compensation package
- A relocation package to assist in moving to the Greater Philadelphia area
- Eligibility for our Long-Term Incentive Program
- Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans
- 401K with contribution match
- 3 weeks paid vacation plus 2 paid Insomnia personal wellness days
- Relaxed, fun, come as you are office culture
- Free cookies, branded swag and so much more!
Job Responsibilities:
- Strategic Planning: Develop and implement an integrated marketing strategy that aligns with business objectives, ensuring consistency across all marketing channels
- Brand Stewardship: Steward and champion brand positioning, messaging, and visual identity to enhance brand equity and market presence
- Cross-Channel Coordination: Lead efforts to integrate campaigns across owned (digital and retail), third party, content, and experiential marketing channels for a cohesive customer experience
- Team Leadership: Manage and mentor a young marketing team, fostering a culture of innovation, collaboration, and excellence
- Campaign Development: Oversee the creation of impactful marketing campaigns, ensuring alignment with target audience insights and business goals
- Performance Metrics: Establish KPIs and analyze performance data to measure the success of marketing efforts, optimizing strategies for maximum ROI
- Stakeholder Collaboration: Partner with sales, finance, product, and other departments to ensure alignment on goals, messaging, and execution
- Agency, Budget Management: Oversee the marketing budget, allocating resources effectively to support key initiatives. Oversee external creative resources and media agency
- Market Trends: Stay ahead of industry trends, cultural trends, emerging technologies, and competitor activities to inform marketing strategies
- Collaboration: Partner with product, creative and communications to maintain and grow Insomnia Cookies disruptor status in the indulgence category
Desired Skills & Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
- 15+ years of experience in marketing leadership roles, with a focus on integrated marketing
- Proven track record of developing and executing successful cross-channel marketing strategies
- Strong analytical skills with experience using data to inform decisions
- Excellent leadership and communication skills, with the ability to influence and inspire teams
- Expertise in digital marketing platforms, tools, and technologies
- Experience managing significant marketing budgets and delivering ROI
About us:
Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "
Imagining What’s Possible"!
