Are you a creative and strategic storyteller with a passion for digital marketing? We're looking for a Digital Content Strategist to join our team and help us craft compelling content that drives engagement and elevates our brand. In this role, you'll collaborate with our Digital Marketing Manager, E-Commerce Team, and Product Teams to create and execute ad content across paid social and advertising channels, develop on-page content for our website, and curate authentic partnerships with influencers. If you're skilled in social media trends, written and verbal communication, and digital strategies, this position is perfect for you!
Responsibilities
- Develop engaging ad visuals, emails, and other digital content for social advertising platforms, including Instagram, Facebook, TikTok, Pinterest, Google and for promotional emails.
- Write compelling and direct copy to support visual content to encourage conversions.
- Work simultaneous with design teams by giving direction on more complex projects as well as creating simpler content yourself to maximize efficiency.
- On-Page Content Development
- Create visually engaging on-page content, including enhanced product images, videos, and other multimedia assets to bring products to life.
- Write clear, SEO-optimized on-page content – identifying the top-selling features of products, including on-image copy, landing pages, blogs, and product descriptions.
- Collaborate with designers, photography teams, and e-commerce teams to ensure all visuals align with brand guidelines.
- Continuously enhance product presentation through creative storytelling and high-quality visuals.
- Strategy & Collaboration
- Partner with the Digital Marketing Manager to brainstorm and implement innovative content strategies.
- Analyze performance metrics to optimize future content and ensure alignment with business objectives.
- Collaborate with internal teams to maintain a consistent brand voice across channels.
- Influencer Partnerships
- Identify and engage influencers to create authentic, branded content that can repurposed as advertising and on-page content.
- Track and report on influencer campaign performance. Skills/Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years related work experience
- Proficiency in social media platforms
- Strong writing skills and an understanding of SEO best practices
- Familiarity with influencer marketing strategies and trends.
- Basic experience with any graphic design tools is a plus (ex. Canva, Adobe Creative Suite, or similar).
- Highly organized, with the ability to manage multiple projects and deadlines.
Salary TBD BOE
