BnBerry is a growing tech company revolutionizing the hospitality industry by serving hotels and resorts across the United States and Europe. Our unique blend of integration and management services enables hotels of all types to effortlessly connect to and maximize bookings through platforms like Airbnb and Vrbo.
We are passionate about innovation, data-driven strategies, and delivering exceptional value to our partners. Join us in reshaping the future of hospitality technology.
Position Overview:
We are seeking a proactive and technically skilled
Growth Marketing Specialist to join our team. The ideal candidate is a dynamic professional with a strong background in marketing, engineering, and automation. You will take ownership of BnBerry's marketing operations, drive lead generation, and collaborate closely with the sales team to maximize performance. This role demands technical expertise, hands-on execution, and the ability to function independently from developers.
Key Responsibilities:
- Plan and execute LinkedIn and email campaigns to drive engagement and conversions
- Design and manage advertising and retargeting strategies
- Optimize HubSpot for lead tracking, workflows, and reporting
- Automate marketing processes and write basic scripts/SQL queries as needed
- Run daily experiments across different marketing channels to identify high-performing strategies
- Generate leads through web scraping tools and growth marketing technologies
- Analyze campaign performance and provide actionable insights
- Collaborate with sales teams to align marketing strategies with business goals
Requirements
- Proven experience in the travel and hospitality industry, with a clear understanding of industry dynamics
- Minimum of 7 years of experience in B2B marketing, with proven success in LinkedIn and email campaigns
- Hands-on experience with HubSpot, including CRM setup, workflow automation, and lead tracking
- Strong understanding of email deliverability tools (e.g., Clay, HeyReach, Expendi, Sendspark, Mailreef)
- Solid technical skills, including the ability to write basic automation scripts and SQL queries
- Experience running experiments across multiple marketing channels to optimize performance
- Proven ability to work independently in a remote setting and manage multiple projects simultaneously
- Fluent in English, with excellent written and verbal communication skills
- Strong analytical skills and a data-driven mindset
Benefits
- Competitive compensation and performance-based bonusses
- Opportunity to work in a fast-paced, innovative environment with significant growth potential
- Opportunity to work with a dynamic and innovative team
