About Khaite
KHAITE is a way of looking at the world. Shaped by formative encounters, cultural touchstones, and secret desires, this point of view comes to life through womenswear and accessories that find confidence in contrast. Each piece proposes a fresh balance of opposing elements- masculine and feminine, strength and softness, structure and fluidity- while embodying a signature sensuality and ease.
Founded in 2016 by creative director Catherine Holstein and based in New York, KHAITE evolves with each season, building upon a foundation of robust yet polished items distinguished by exceptional materials, exquisite craftsmanship, and subtle yet striking details.
About The Opportunity
We are looking for a
Global Director, Brand Marketing to join the KHAITE team. This role will report to the
VP, Marketing & Brand Strategy and will be based out of the NYC HQ offices. This role will lead the creation and execution of revenue-driving brand marketing initiatives that build brand awareness, define product launch strategies, inform key product stories for the year, and define plans for increasing customer acquisition/retention to drive revenue growth.
Essential Duties & Responsibilities
- Oversee the development & execution of KHAITE’s brand strategy, including: ensuring consistent brand messaging across all marketing channels, analyzing market trends, leading initiatives to build and maintain a positive brand image, and drive brand awareness & customer loyalty
- Proven track record to lead product-driven 360 marketing campaigns that support all touch points of a global, growing brand
- Act as functional lynchpin between brand/creative and commercial (digital, retail, wholesale) channels
- Develop brand strategy and define brand positioning & target audience
- Oversee development and execution of marketing campaigns aligned with brand strategy: digital marketing, social media, PR, in-store and advertising
- Manage the global brand and go-to-market brand calendar
- Monitor competitor analysis & consumer behavior
- Monitor content performance and use these data insights to measure effectiveness of marketing campaigns, refine strategies, and improve the effectiveness of our content
- Ensure a cohesive and engaging storytelling experience across curated product pages, aligning with email and homepage features
- Work closely with the Merchandising & Planning team to align digital content with strategic goals, ensuring all key investments are accounted for, as well as the Creative & Marketing team to align digital content with brand messaging
- Create and implement marketing plans and strategies to increase brand awareness and support brand objectives
- Lead the development and implementation of a cohesive digital content strategy aligned with business objectives, ensuring consistency and effectiveness across platforms
- Stay abreast of industry trends, consumer behavior, and competitive landscapes to inform content strategy and innovation opportunities
- Partner with Creative team to develop and deliver global creative assets to support global strategies and activations.
Skills & Requirements
Interpersonal Skills:
- Strong strategic and analytical skills. Demonstrated ability to drive content strategy and measure its impact on brand engagement and growth
- Ability to create visually stunning and engaging content that stands out
- Excellent writing, editing, and communication skills. Ability to collaborate effectively with internal teams and external partners.
- Proven track record of success in a digital content role, demonstrating expertise in developing and executing impactful content strategies across traditional and digital media
- Exceptional written and verbal communication skills, with a meticulous attention to detail, an elevated taste level, and a passion for storytelling.
- Ability to thrive in a fast-paced environment & multitask effectively.
- Strong storyteller & presenter, with ability to advocate and sell-in ideas to senior management
- Able to build collaborative relationships and work cross-functionally with retail, digital, sales, marketing, and creative
Education/Experience
- 7-10+ years of experience in fashion content strategy, with experience in execution across multiple digital channels
- A strong understanding of luxury industry
- Strategic execution experience in a creative environment
- Deep proficiency in brand building, marketing, and campaign strategy and management
- Strong and concise communication skills, both written and verbal, with a collaborative and cross-functional approach
- Exceptional ability to create and curate engaging content
- Demonstrated expertise in transforming brand strategy into successful in-market creative strategy
Please note: This job description does not list all the duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
OUR VALUES
- Creativity ~ We are always imagining, never imitating.
- Integrity ~ We do the right thing.
- Kindness ~ We value people and their ideas, so we act and speak with compassion.
- Agility ~ We move with intention, flexibility, and speed to stay ahead.
- Tenacity ~ We are insatiable. Our drive is relentless.
WE OFFER
The salary range is
$140,000-155,000. The rate of pay offered will be dependent upon the candidates' relevant skills and experience. Other benefits include medical, dental, and vision programs, a company bonus plan, employee discounts and perks, a 401k plan with employer match, and other ancillary benefits.
KHAITE is an equal opportunity employer. We want to offer an inclusive environment of mutual respect where we welcome diversity and all our employees feel included, developed, and heard. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. KHAITE recruits and recognizes all types of talent and singularities.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.
New York Pay Range
$140,000 - $155,000 USD
