About Us:
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at www.overdriveinteractive.com.
Job Title: Social Media Manager (Organic Focus)
Role Overview: We are seeking a talented and passionate Social Media Manager to lead the organic social media strategy for our clients. In this role, you will focus on building brand presence, driving engagement, and growing a loyal community across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and others. Your work will be centered on creating authentic, engaging, and relevant content, and fostering relationships with online communities—all while maintaining the brand's voice and aligning with client goals.
Key Responsibilities:
- Organic Social Media Strategy Development:
- Create and implement organic social media strategies tailored to client goals, brand identity, and audience preferences.
- Analyze market trends, competitor activity, and audience insights to continuously refine and optimize strategies.
- Collaborate with clients to develop a deep understanding of their vision, ensuring social media strategies are fully aligned with overall marketing goals.
- Content Creation & Curation:
- Develop creative, on-brand organic social media content, including images, videos, stories, and written posts, optimized for each platform.
- Work with the content team to generate a steady stream of high-quality, engaging content that resonates with the target audience.
- Curate user-generated content, industry news, and relevant third-party content to add value to the community and amplify the brand’s presence.
- Community Management & Engagement:
- Build and nurture relationships with followers, responding to comments, messages, and mentions in a timely, authentic manner.
- Foster an engaged online community by sparking conversations, running polls, asking questions, and facilitating discussions that align with brand values.
- Identify potential brand advocates, responding to positive interactions and encouraging long-term customer loyalty.
- Organic Social Campaigns & Content Calendars:
- Plan and execute organic social media campaigns that focus on community engagement, brand awareness, and customer advocacy.
- Create and manage a detailed content calendar to ensure consistency in posting, messaging, and seasonal or event-based content.
- Analytics & Reporting:
- Track and measure the performance of organic social media campaigns using relevant analytics tools.
- Provide clients with regular reports on key metrics such as engagement, reach, and follower growth, offering insights and recommendations for improvement.
- Use data and audience feedback to adjust content strategies and ensure campaigns resonate with the target audience.
- Brand Advocacy & Social Listening:
- Monitor brand sentiment and social conversations around your clients to identify opportunities for brand advocacy, PR, or crisis management.
- Leverage social listening tools to stay on top of industry trends and conversations relevant to clients’ businesses.
- Collaboration & Cross-functional Teamwork:
- Work closely with clients, creative teams, and content strategists to ensure social media efforts align with broader marketing objectives.
- Share insights and collaborate with other teams to integrate social media efforts with email marketing, SEO, content marketing, and other digital strategies.
Qualifications:
- 4-6 years of experience managing organic social media accounts (preferred in a digital marketing agency setting).
- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) and best practices for organic growth and engagement.
- Proven experience in content creation, writing for social media, and crafting engaging posts that resonate with audiences.
- Experience with social media tools like Hootsuite, Sprout Social, or Buffer for scheduling, analytics, and social listening.
- Creative mindset with strong storytelling abilities and an eye for visual content creation (experience with tools like Canva or Adobe Creative Suite a plus).
- Excellent communication skills, including the ability to interact with clients and followers in an authentic, on-brand voice.
- Ability to work independently, manage multiple clients, and meet deadlines in a fast-paced, collaborative environment.
- A passion for social media trends, digital marketing, and community-building strategies.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience in influencer marketing, community-building, and user-generated content campaigns.
- Understanding of how organic social media contributes to SEO and overall digital marketing strategies.
- Previous experience growing social communities organically and leveraging engagement to drive brand loyalty.
Why Join Us:
- Be a key player in developing organic social media strategies that drive brand awareness and customer loyalty.
- Work with diverse clients across industries, gaining exposure to new trends and innovative marketing strategies.
- Collaborate with a dynamic team that values creativity, professional development, and teamwork.
- Competitive salary and benefits package.
We offer a competitive compensation package, including health and retirement benefits, as well as a dynamic, collaborative work environment. If you're a driven digital strategist who thrives on pushing the boundaries of what's possible, we'd love to hear from you.
