Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Head of Marketing role for the CREON brand offers an exceptional opportunity for ambitious candidates eager to step into a high-responsibility position within a supportive and dynamic culture. This role is highly visible and involves extensive collaboration with cross-functional teams, providing you with a platform to influence and contribute across the organization. You'll gain unique exposure to diverse aspects of the business, including rare opportunities like P&L oversight, providing you with invaluable insights and experience. Leading and developing a talented marketing team, you'll collaborate closely with both consumer and healthcare professional segments, driving strategy and execution that makes a real difference. If you are looking to broaden your impact and thrive in an inclusive environment that values growth and innovation, this role is a perfect fit.
Drives marketing strategy and execution. Leads and develops the marketing team and co-leads the Integrated Brand Team (IBT). Amplifies a positive and inclusive culture, builds high performing teams, and facilitates effective stakeholder alignment and execution. Partners with cross functional teams on financial planning, P&L oversight, marketing mix optimizations to achieve financial goals and positively impact patients’ lives.
Key Responsibilities:
- Develop and Drive Marketing Strategy: Create, implement, and adjust comprehensive marketing strategies to drive market, share, volume and sales growth, while aligning with business objectives across the GIC portfolio. Oversees omni-channel disease state and branded promotion across professional and consumer audiences and enables salesforce effectiveness.
- Lead and Develop the Marketing Team: Mentor and coach a high-performing team, fostering collaboration, innovation, and continuous improvement. Infuse AbbVie’s Ways of Working and Talent Philosophy to elevate marketing capabilities and accelerate talent.
- Lead Cross-Functional Collaboration: Co-lead Integrated Brand Teams and collaborate across the enterprise to execute against critical brand strategic imperatives and long-term initiatives. Effectively communicate and influence stakeholders to achieve objectives.
- Leverage Data and Market Insights: Utilize data analytics, market trends, competitive landscape, and customer needs to inform strategic decisions and drive business results. Leverage brand expertise, and business and financial acumen to anticipate market changes and inform strategic life cycle management decisions.
- Exhibit P&L Accountability: Demonstrate a P&L mindset by driving financial performance through annual and long-range forecasting, budget management, and ROI-centric resource allocation and optimized SGA spend.
- Cultivate Key Relationships: Build and maintain partnerships with key opinion leaders, advocacy organizations, and industry influencers to broaden market influence and impact.
Qualifications
- Bachelor’s degree required. MBA preferred.
- Minimum of 8-10 years of experience in pharmaceutical or healthcare marketing, with proven track record of success across multiple therapeutic areas and brand lifecycles
- Cross-functional experience (sales, market access, MABI, finance, medical, regulatory, pipeline or other relevant functions)
- Strong understanding of the healthcare industry, sales environment, distribution channels, regulatory environment, and market access landscape
- Proven people leader, culture builder, communicator, collaborator, and influencer
- Demonstrated strategic, business and financial acumen with a bias for action
Note: This job description is intended to convey information essential to understanding the scope of the Head of Marketing role. It is not intended to be an exhaustive list of qualifications, skills, duties, or responsibilities associated with the position
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
- This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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