Job Overview:
The Marketing Manager will play a key role in shaping and executing the marketing strategy for American Threads. This individual will work cross-functionally with the E-commerce, Buying, and Retail teams to ensure all marketing initiatives are cohesive, aligned with brand values, and drive growth across multiple channels. You will oversee our social media platforms, run promotions, and collaborate with the E-commerce team on email campaigns to engage our community and drive sales.
Key Responsibilities:
- Strategic Planning & Execution:
- Develop and execute comprehensive marketing strategies that drive brand awareness, customer acquisition, and retention.
- Work closely with the E-commerce, Buying, and Retail teams to ensure alignment across marketing, product assortment, pricing, and in-store experiences.
- Collaborate with cross-functional teams to ensure that marketing initiatives align with the overall brand direction and seasonal goals.
- Campaign Management:
- Oversee the execution of marketing campaigns across various channels, including email, social media, paid ads, and in-store promotions.
- Create, implement, and manage promotional campaigns that align with product launches, sales events, and seasonal trends.
- Collaborate with the E-commerce Specialist to plan and execute email marketing campaigns, ensuring they are optimized for conversions.
- Social Media & Content Strategy:
- Manage and grow the brand’s social media presence across platforms (Instagram, Facebook, TikTok, Pinterest, etc.), ensuring consistency with the brand’s voice, tone, and aesthetic.
- Develop a content calendar for the content teams, ensuring engaging, on-brand content that drives customer engagement and traffic.
- Analyze performance metrics and make data-driven decisions to optimize social media strategies.
- Brand Consistency & Visual Identity:
- Ensure all marketing materials (digital, print, and in-store) are consistent with the brand’s visual identity, messaging, and tone.
- Work with the creative team to develop compelling visuals, photography, and copy that resonate with our target audience.
- Reporting & Analysis:
- Track and report on the performance of marketing campaigns across all channels.
- Provide actionable insights based on data, and make recommendations to optimize future campaigns for better results.
- Analyze sales and website traffic data in collaboration with the E-commerce team to assess the impact of marketing initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, preferably in the fashion, e-commerce, or retail industry.
- Proven experience in cross-functional collaboration, especially with E-commerce and Buying teams.
- Strong understanding of digital marketing, including email campaigns, social media marketing and SEO.
- Exceptional written and verbal communication skills.
- Highly organized, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data and drive decision-making.
- Creative thinker with a passion for fashion and trends.
- Experience with email marketing and social media management tools
Why Join Us:
- 401K and company matching
- Health Benefits
- Paid Time Off
- Generous Company Discount
- Opportunity to make a direct impact on a growing fashion brand.
- Work in a dynamic and creative environment with a passionate team.
If you're a strategic thinker with a passion for fashion and a proven track record in driving results across multiple marketing channels, we’d love to hear from you! Apply now to be part of an exciting, fast-paced company that’s redefining women’s fashion.
This job description balances the need for strategic planning, creative oversight, and cross-department collaboration, all while emphasizing the importance of brand consistency and measurable results. Would you like to adjust any specifics or add something else?
