Job Title: Sr. Email Marketing Specialist
Location: San Mateo, CA
Duration: 6 MonthsWe’re seeking a skilled Senior Email Marketing Specialist to lead and optimize email operations across client’s marketing initiatives. In this role, you’ll develop and implement governance and structure for our email processes, collaborate closely with the Demand Generation team to execute effective campaigns and strategies, and create impactful emails to engage and expand our database. As a key member of the team, you’ll be instrumental in driving audience engagement, developing lead and lifecycle nurture programs, and continuously improving overall email campaign performance.
As a Contract Senior Email Marketing Specialist, You Will:
- Manage the marketing email calendar to ensure timely and accurate campaign delivery to engage our database at critical touchpoints.
- Establish a centralized Center of Excellence for email marketing at client, driving governance, scalability, and best practices.
- Build and customize HTML emails in Marketo, adhering to brand guidelines and campaign objectives.
- Leverage customer data to develop dynamic content, implement advanced segmentation strategies, and craft personalized messaging tailored to specific target audiences.
- Design, execute, and analyze A/B tests to optimize subject lines, creative elements, and CTAs for maximum impact.
- Continuously enhance and optimize our email processes, including QA, SLAs, campaign intake, exclusions, scheduling, and tracking.
- Collaborate with marketing stakeholders and creative teams to build scalable, reusable email templates that meet diverse campaign needs.
- Define and monitor KPIs like open rates, click-through rates, and conversions to measure campaign success. Analyze email performance, identify areas for improvement, and apply data-driven recommendations.
- Create and deliver training and educational resources to support stakeholders on the email process and best practices.
Our Ideal Candidate Will Have:
- 3+ years of experience in lifecycle marketing or email marketing roles, preferably in a high-growth tech environment.
- Hands-on experience with Marketo or other enterprise-level marketing automation tools.
- Proficient in HTML, dynamic content creation, and email nurture campaigns.
- Excellent project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Data-driven mindset, with a focus on optimizing campaign performance through KPIs.
- A team player with a "can-do" attitude, ready to contribute to a collaborative work environment.
- Creative thinker, capable of generating innovative ideas for campaign execution and process enhancements.
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