Summary
Chobani’s Marketing Team has the passion for building brands, and for creatively solving business challenges. Through innovation and their entrepreneurial spirit, our Marketers deliver growth for the company and our retail partners by building intense loyalty and creating strong demand for our brands.
The Shopper Marketing Manager will drive the process, development and execution of marketing plans across national and e-commerce platforms. In partnership with marketing, sales and the customer, the Shopper Marketing Manager will play a key role in the creation, alignment and execution of shopper marketing strategies along the entire path to purchase within the accounts. This role will be instrumental to building out process and national shopper marketing strategy in partnership with customer shopper leads and cross-functional partners.
Responsibilities
- Negotiates contracts and manage the work of retail media agency, external agencies and vendor partners.
- Supports the annual budgeting process including analysis/key learnings from internal and external sources, and ROI calculations.
- Develops strategies with the appropriate vehicles to create Best in Class shopper campaigns
- Develop business objectives, manage execution and meet brand strategies of final Shopper Marketing plans (timelines, due dates, budget, shopper experience)
- Partner with other Shopper Marketing team members to optimize executions in tandem with Commercial Development efforts.
- Partner with Sales, Category Management, Marketing and Creative to develop strategy for retail media, in-store and ecommerce campaigns.
- Create and manage pre and post ROI system for all executed Shopper Marketing programs to drive continuous improvement for future programming
- Complete additional tasks as assigned by immediate manager
Requirements
- Bachelor’s degree required
- 4+ years of CPG Customer Sales/Marketing/Agency experience required
- Understanding of Shopper Marketing including ecommerce, digital, social, POS, out of home, influencers, demos, and retail media
- Experience engaging and partnering with customers to develop and launch joint shopper solutions
- Familiarity and experience with food retail and Shopper Marketing vendors and agencies
- Ability to provide clear and thoughtful strategy, execute campaigns and analyze ROI for shopper marketing campaigns
- Work closely and plan with cross functional partners to work towards the same goal
- Responsible for financial spend and planning towards budgets
- Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics
- Experience in managing creative process and providing feedback to internal and external partners
- Passion for building and maintaining relationships, both internally and externally
- Ability to work collaboratively and influence cross-functional teams
- Experience linking strategy to implementation
- Possesses an entrepreneurial spirit
- Willingness to travel
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com and www.lacolombe.com , or follow us on Facebook , Twitter , Instagram and LinkedIn .
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Compensation Range: $100,000.00 - $150,000.00, plus bonus.
