Full time, Perm role
Bryant Park, NYC
Hybrid - 2 days a week in office
We’re seeking an Media Account Director (Digital) to lead our media strategy and execution efforts. This role requires a seasoned professional with 5-10 years of experience in media planning, buying, execution. You’ll play a pivotal role in driving our clients’ success by leveraging your expertise in media strategy, negotiation, and campaign optimization.
Responsibilities
Digital Strategic Media Planning:
- Partner with clients, account teams, and leadership to develop strategic media plans that align with business objectives, target audiences, and budgets.
- Conduct in-depth market research to identify trends, audience behaviors, and opportunities.
- Craft multi-channel strategies, including digital, to maximize ROI. FB, TikTok, Insta, Linkedin. ect
Media Buying Leadership
- Negotiate and secure cost-efficient media placements with vendors across various platforms and channels.
- Oversee media buying execution across digital platforms (LinkedIn Ads, Google Ads, programmatic tools) and traditional outlets.
- Maintain and grow relationships with key media vendors to secure advantageous pricing and first-look opportunities.
Campaign Oversight & Optimization
- Lead end-to-end campaign management, from setup and execution to performance analysis and optimization.
- Monitor key performance indicators (KPIs) and ensure campaigns meet or exceed client goals.
- Provide detailed reporting and actionable insights to clients and internal stakeholders.
- Collaborate with creative teams to continuously improve campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 5-10 years of experience in media planning and buying, with a strong focus on B2B campaigns.
- Proven track record of managing and optimizing multi-channel media campaigns.
- Expertise in digital advertising platforms
- Strong negotiation and vendor management skills.
- Ability to analyze and interpret complex data to make informed strategic decisions.
