Job Overview
We are seeking a dynamic and innovative Vice President of Marketing and Sales to lead our transformative marketing initiatives and drive outstanding business results. This critical position will focus on enhancing our marketing and sales operations by investing in top talent, cutting-edge processes, and advanced technology.
In this role, you will have the unique opportunity to spearhead the integration of state-of-the-art marketing technologies, including a comprehensive CRM and marketing automation platform, driving innovative growth strategies. This position is designed for someone ready to make a substantial impact through streamlining operations and creating compelling campaigns.
Key Responsibilities
- Build and optimize a robust B2B technology stack for marketing and sales.
- Lead the deployment of a global marketing automation platform, customizing it to meet diverse user needs.
- Ensure the highest standards of data quality throughout marketing operations.
- Create and execute unit-level marketing and branding initiatives.
- Collaborate with various teams to establish a cohesive brand communication strategy across digital, print, and technology channels.
- Monitor and enhance the overall customer journey from acquisition to closure, identifying risks and opportunities along the way.
- Build dashboards to track key performance indicators (KPIs) and return on investment (ROI) for transparent reporting.
- Refine the marketing operations roadmap continuously, optimizing existing tools and assessing new technologies.
- Train and empower sector marketing teams to promote streamlined processes that maintain data integrity.
- Lead efforts to simplify systems, avoiding over-customization while ensuring operational excellence.
Required Skills
- 10+ years of marketing experience, including:
- 7+ years in marketing operations.
- 3+ years in a management capacity.
- Proven experience in leading multiple marketing automation platform implementations for large organizations.
- Expertise in designing and optimizing marketing technology stacks for enterprise-level organizations.
- Strong executive presence, balancing strategic vision with tactical execution.
- Highly analytical with a talent for managing complex projects at scale.
- Exceptional planning, organizational, and project management capabilities.
Qualifications
- Residence in the Washington, DC, Maryland, or Virginia (DMV) area. This position is on-site and not suitable for remote work.
- Familiarity with platforms such as Dynamics 365, Marketo Engage, HubSpot Marketing, and Terminus is preferred.
- Bachelor’s or Master’s degree (or equivalent experience).
Career Growth Opportunities
This position offers a remarkable opportunity to enhance your professional trajectory by building and managing a high-performing marketing operations team. You will gain invaluable experience in leading significant marketing initiatives and implementing advanced technologies that can propel your career forward.
Company Culture and Values
Our organization fosters a collaborative and innovative environment where team members are encouraged to take ownership of their projects and drive impactful results. We value transparency and strive to create an inclusive workplace where every voice is heard and contributes to our marketing and sales vision.
Employment Type: Full-Time
