This position is hybrid and located in Palo Alto, California. Please note, relocation sponsorship to cover moving expenses is not provided.
Position Summary
Recor is looking for a highly motivated and forward-thinking Marketing Communications Manager to strengthen our marcom function as we embark on our new and exciting commercialization journey. Primary responsibilities of this robust role include digital channel strategies and content development, supporting integrated marketing strategies and tactics, marketing material development, leading our social media strategy, and managing public relations activities. You’ll report to the Director of Marketing Communications and be part of a close-knit marketing team. If you are interested in helping us build our brand and raise awareness of our groundbreaking therapy, we’d love to meet you.
Responsibilities and Duties
- Content Strategy and Development: Develop and execute integrated content strategies that support Recor’s overall business objectives and create compelling content to deploy across channels for target customer segments.
- Website: Optimize web experience and content to inform, educate, drive deeper engagement, and build belief among key audiences, driving both strong SEO and on-page performance.
- Lead Generation: Design and execute multi-channel marketing campaigns leveraging marketing CRM, track performance metrics, and optimize strategies based on data insights to maximize ROI and conversion rates.
- Email: Develop email campaigns and individualized drip communications aligned with journey maps and behaviors to educate, motivate, and nurture relationships.
- Social Media: Craft powerful social media content that supports our broader communications and marketing strategies, enhancing Recor’s brand personality, dynamically promoting product, and pulling audience through to other channels.
- Marketing Material Development: Support the creation of marketing materials (print and digital) from concept to production, collaborating with the Marketing team to ensure materials are on brand and on message.
- Public Relations: Manage relationships with public relations agency partners; draft, edit, and publish press releases; support customer accounts with promotional efforts.
- Data-Driven Insights: Measure and report on the performance of our digital channels, including website, SEO, social, webinars and digital advertisement.
- Thought Leadership: Stay up to date on marketing communications best practices and provide new ideas and proposals for their adoption where appropriate.
- Cross-functional Collaboration: Work closely with Marketing, Sales and Sales Operations to enhance customer experiences through cohesive strategies.
Requirements
- 8+ years of experience working in marketing or marketing communications role in Medical Devices or similar industry.
- Proven track record in designing and implementing successful digital marketing campaigns.
- Strong knowledge of online marketing tools and best practices, including SEO, SEM and digital advertising, Google Analytics and CRM software.
- Strong understanding of how all current digital marketing channels function and integrate.
- Ability to leverage and manage external vendors to drive project execution.
- Excellent attention to detail.
- Exemplary written and verbal communication skills.
- Excellent analytical and project management skills.
- Self-starter driven to execute and continually improve.
- Strong intellectual curiosity with the desire to learn best practices and improve effectiveness.
- Ability to operate in a rapidly growing ‘start-up’ environment.
- Ability to effectively coordinate cross-functionally to deliver products on time and on budget.
- Fluent in English.
- Strong communication and collaboration skills.
Nice to Haves
- Downstream marketing experience.
- Knowledge and experience in the medical device (or interventional cardiology) field.
- Direct-to-patient marketing communications experience.
Salary Range: $142,956 - $175,247 (Annual Base Salary)
