Marketing Director for a sustainable childrenswear brand. The ideal candidate will be comfortable working in a start up environment and lean as they team is and lean.
Responsibilities:
Leadership and Team Management:
- Oversee and manage the marketing team and contractors, ensuring alignment with brand objectives.
- Provide guidance and support to marketing personnel and external partners, fostering a collaborative environment.
- Digital Presence Improvement:
- Develop and implement strategies to enhance the brand’s digital footprint.
- Oversee website optimization, SEO practices, and user experience improvements.
Brand Management:
- Maintain and evolve brand identity, ensuring consistency across all marketing channels.
- Guide the design and execution of branding materials and visual assets.
Marketing Initiatives:
- Drive both paid and organic marketing efforts, including advertising campaigns, influencer partnerships, affiliate and promotional activities.
- Monitor and adjust strategies based on performance metrics and market trends.
Content Marketing:
- Oversee content strategy and creation, ensuring relevance and engagement with the target audience.
- Manage content calendars and coordinate with photographers, writers, designers, and other content creators.
Email and Social Campaigns:
- Strategize and execute email marketing campaigns and social media strategies working with contracts to execute.
- Analyze performance and optimize campaigns for better reach and engagement.
Reporting and Analysis:
- Provide regular reports on marketing performance, including insights and recommendations.
- Utilize analytics to measure the effectiveness of marketing strategies and make data-driven decisions.
Ecommerce Support
- Partner with the Director of Operations to oversee ecommerce support
- Develop and implement a comprehensive ecommerce strategy aligned with overall business objectives.
- Oversee the optimization of the ecommerce website for improved user experience, conversion rates, and SEO.
- Collaborate with web developers and designers to ensure site functionality, performance, and visual appeal.
- Analyze product performance and adjust strategies to maximize sales and profitability.
Deliverables: 2. Monthly Reports: 3. Quarterly Strategy Review: 4. Brand and Campaign Plans: 5. Content and Creative Assets: 6. Optimization Recommendations: 7. SMS campaign strategy + implementation -> results to be included in the reporting
- Weekly Marketing Meeting and Updates:
- Provide a summary of progress and key activities performed, including team management, campaign status, and strategic adjustments.
- Comprehensive reports detailing marketing performance, including KPIs, campaign results, and ROI.
- Strategic recommendations based on data analysis and market trends.
- Develop and present a strategic review of marketing efforts, including progress towards goals and adjustments for future planning.
- Deliver detailed plans for branding initiatives, content marketing, and campaign strategies.
- Include timelines, budgets, and performance targets.
- Work on the creation of key marketing materials, including digital content, branding visuals, and promotional assets.
- Provide actionable insights and recommendations for improving digital presence, content effectiveness, and overall marketing strategy.
- Influencer program: affiliates + gifting
Prepare monthly list (10-15 per month) for founder approval + outreach and coordination + follow up to make sure they are posting according to directive/guideline
- Photoshoot (smaller campaigns + bigger campaign): mood-board + attendance & directions pre/during/ post production. Will require coordination of the photoshoots.
- Events/collaborations: creation of invitation aligning with brand guidelines, ideation od the event + outreach/execution.
- Social media: develop strategy for the social media platforms to optimize DTC: assets, content, grid to maximize conversion and engagement
4 days in office
Light travel/ light work on the weekend for events (about 3 to 4 times a year)
Discretionary yearly bonus based on performances
Benefits: medical
Salary DOE: $130k-150k
