The B2B Digital Marketing team is looking for a marketing/communications business student to develop a proposal on how best to drive the adoption of myCoke customers' current and future state. The candidate will work as a member of the eB2B marketing team, focusing on strategic, forward-looking work.
Key Activities/Responsibilities:
Develop a proposal to identify and engage key segments of myCoke's current and future customer bases leveraging digital engagement techniques. (emails, site banners, targeted ads, lead gen, and social channel marketing)
-
Analyze beverage industry trends and draft a proposal to expand the NAOU myCoke product, capture market share, and ensure we’re meeting the needs of an evolving customer base.
-
Research B2B customer and commercial insights to support NAOU marketing collateral.
-
Develop and execute B2B marketing content and campaigns.
Education Requirements:
Related Experience:
Functional Skills:
-
Strong collaboration, communication, analytical, and visualization skills.
-
Proficiency in market research including surveys, focus groups, and customer interviews
-
Data analytics and interpretation
-
Bonus skills in Canva, Figma/Sketch, ChatGPT, and marketing platforms
Monthly salary: $6,066
Location: Atlanta, Georgia
Skills
organization
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision
to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
