Growth Marketing Manager

Plant People • Contract • Remote (Austin, Texas Metropolitan Area, US) • 3m ago

COMPANY DESCRIPTION

Plant People is a company that creates practitioner-grade wellness supplements made from organic and functional ingredients such as mushrooms, hemp, adaptogens, and vitamins. Our products are doctor-formulated and free of parabens, sulfates, fragrances, and other harmful elements. Our supplements are currently sold at Whole Foods Markets, Sprout's, Erewhon, The Vitamin Shoppe and many other wellness boutiques.

The role is to spearhead our ecommerce growth (heavy subscription model) by building, guiding and strengthening paid acquisition channels in a disciplined, strategic and attentive way. The role is grounded in analytics and balanced with a creative lense. You will be the point person for providing the broader business with analytics related to the health of the online platform(s) and audience. You will report into our Marketing Director At Plant People, you have the opportunity to run with your work, test and make a direct impact on a rapidly scaling business. This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about plants.

RESPONSIBILITIES

Manage day-to-day planning, execution, optimization and reporting of key full funnel paid media campaigns, leveraging internal data analysis and real-time market trends to achieve growth KPIs (CAC, ROAS, LTV).
Primary channels include - Google (Search, Shopping), Facebook/IG, TikTok, Affiliate
Test/Scalable channels include - Snapchat, Pinterest, YouTube
Manage six-figure monthly budget (forecasting 2-3X increased spend <18 months) with impeccable accuracy, identifying and bubbling up key growth strategies or channels to capture new customers or re-engage existing customers
Continuously analyze campaigns, from ads to copy to landing page experience, and relay optimization opportunities to with internal and external creative stakeholdersOwn creative and copy pipeline for digital media assets (ads, landing pages)
Obsessively monitor industry trends, from attribution changes to emerging platforms and everything in between, and own educating internal stakeholders
Set relevant goals to meet overall channel revenue and performance targets; manage ongoing optimization of KPI's by designing comprehensive, measurable A/B testing methods
Brainstorm, plan and execute CREATIVE content ripe for paid advertising and virality
Develop and implement ongoing testing roadmap (creative, network, audience) that improves channel performance and align with the overall marketing strategies
Partner cross-functionally with internal (creative, digital product, operations, CX) and external (agencies, platform account managers) stakeholders to continuously improve performance

REQUIREMENTS

2+ years hands on experience (in-house or agency-side) in DTC performance marketing
Running ROAS/CAC KPI conversion campaigns on FB/IG and Google Ads is a must
Exceptionally passionate about data flows and understanding “how things work”
Comfortable with quantitative analysis, delivering actionable insights from Google Analytics, Ads Manager, Shopify to relevant team members
Direct or tertiary experience across digital advertising landscape and knowledge of general best practices: paid social, programmatic, SEM, SEO, Affiliate etc.
Excellent verbal and written communication skills with an ability to break down complex functions into digestible takeaways or next steps
Collaborates and advocates for ideas while taking ownership and being a self-starter
Curious and passionate about health and wellness, herbal modalities, climate and environment

WHO YOU ARE

Passionate about helping people and the planet
Analytics are your north star for decision making, coupled with critical thinking, solution-oriented
Highly productive, proactive —a natural self-starter / multi-tasker, but not without deep thought
Obsessive attention to organization and detail for accuracy in setup and deployment
Everyone would describe you as uber-responsive,, proactive and upbeat and positive
Comfortable and excited by the ambiguity and ever-evolving needs of a startup environment, can juggle competing high-priority projects
Strong team orientation with interpersonal skills to support cross-functional collaboration
Excellent verbal and written communication skills

Role Benefits (If Full Time)

At Plant People, we value our employees’ well being. As a growing business still in its early stages, we aim to provide perks and benefits where we can. Some of these include but are not limited to: