Brand Overview:
Founded in 2009 by supermodel and certified health coach, Miranda Kerr, KORA Organics delivers powerful skincare without compromise. We use the highest quality certified organic ingredients you can trust for immediate and lasting results you can see and feel. Our formulas harness the best of nature to nourish, replenish, and detoxify your skin for a healthier visible glow. Today, we’re in 40 countries and growing – using sustainable organic harvesting practices that result in less waste for the planet, with less toxins on your skin and up to 60% more antioxidants than non-organic.
Role Summary: This global role sits in the fully remote U.S.-based team with a focus on social media ownership, content development and copy support for the KORA Organics brand. As filming and eventing with our founder is a critical aspect to this role, we are prioritizing candidates in the Los Angeles area.
Responsibilities:
- Manage day-to-day planning and execution of our social media strategy including scheduling, posting and community managing on Instagram, TikTok, Facebook, YouTube, Linkedin and other emerging social platforms
- Lead engagement strategy to drive increased following, community building and reach for the KORA brand
- Act as community manager across all platforms, actively supporting our community both on our pages as well as theirs to build long-term relationships with ambassadors and partners
- Build and oversee content calendar across key marketing stories within the 360 wheel with an emphasis on social and blog, The Organic Edit
- Brief all social assets to creative team and partner with Art Director on content creation
- Own brand voice across marketing channels for KORA Organics, inclusive of copywriting and copyediting across channels, including but not limited to social, digital and retail
- Manage influencer outreach and content briefing with our agency of record and manage product seeding and gifting therein
- Lead onsite filming with our founder, Miranda Kerr, in support of KORA-related content needs for social, digital and retail
- Support marketing team in onsite eventing for PR, influencer and retail needs
- Analyze and deliver analytics reports to Marketing Director and CMO with an emphasis on optimizing in real time to deliver on KPIs
Knowledge, Skills and Attributes:
- Strong understanding and passion for ever-evolving social media landscape with an emphasis on Instagram and Tiktok
- Comfort self-shooting and filming content within the lens of the KORA brand
- Optimization and analytical mindset to grow our channels
- Experience in beauty, wellness, fashion or lifestyle brands
- Excellent multitasking and time management skills
- Team player, living into our positively present and uplifting culture
- Great interpersonal and communication skills
- Desire to work in fast-paced, privately funded startup environment
Minimum Qualifications
- Bachelor’s degree in marketing, Communications, or related field
- 2+ years in social media management and content creation
- Strong copywriting and copy-editing skills
- Photography and videography skills as related to social media
- In-depth knowledge of leading social media platforms and their ever-changing best practices
- Proficient in social analytics and reporting tools.
