Job Title: Senior Marketing Manager (Full-time)
Company: DP Dream Pairs Inc.
Location: New York
Reports To: General Manager
Employment Type: Full-time
About the Role:
As a Senior Marketing Manager at Dream Pairs offline team, you will be responsible for leading the overall marketing strategy, overseeing the execution of comprehensive retail marketing initiatives, CRM Membership Strategy and managing key brand partnerships. You will collaborate closely with cross-functional teams across the U.S. and China, ensuring the successful rollout of in-store events, marketing campaigns, and brand growth strategies. This role requires a strategic thinker who can drive both online and offline marketing initiatives, optimize marketing budgets, and ensure alignment with the company’s growth goals.
Key Responsibilities:
Strategic Marketing Leadership:
- Develop and Lead Marketing Strategies: Formulate and implement comprehensive marketing strategies that align with company goals. This includes leading brand positioning, audience targeting, and retail growth plans.
- Budget Management: Oversee the marketing budget, ensuring cost-effective execution of campaigns while maximizing ROI.
- Campaign Oversight: Lead the end-to-end execution of marketing campaigns, including strategy development, creative execution, and performance analysis.
Team Leadership and Collaboration:
- Team Management: Manage and mentor a team of marketing associates and coordinators, providing direction, training, and performance feedback.
- Cross-functional Collaboration: Work closely with product development, sales, and creative teams to ensure cohesive brand messaging and successful campaign launches.
CRM Membership Strategy and Management:
- CRM Strategy Development: Lead the design and implementation of a comprehensive CRM strategy to enhance customer loyalty, retention, and engagement.
- Membership Program Management: Oversee the development and management of the company's membership program, ensuring it aligns with business goals and customer needs.
- Cross-Channel Integration: Ensure seamless integration of CRM with other marketing channels, including email, social media, and in-store promotions. This will help deliver a cohesive and personalized customer experience across all touchpoints.
- CRM Tools and Systems: Manage CRM platforms and work with IT and data teams to optimize system performance. Regularly evaluate CRM tools to ensure they meet the company’s evolving needs.
- Performance Tracking and Reporting: Monitor and analyze key CRM metrics such as customer lifetime value (CLV), retention rate, and program engagement. Provide regular reports and insights to senior leadership to support decision-making.
Retail Marketing and In-store Activation:
- In-Store Event Strategy: Lead the planning and execution of large-scale in-store customer events and brand activations, collaborating with retail teams and external partners to drive foot traffic and sales.
- Creative Direction: Oversee the creative production process, ensuring high-quality and brand-consistent marketing materials across all channels.
- Digital and Offline Synergy: Ensure integration of digital and offline marketing efforts, maximizing impact through cohesive campaigns across social media, email, and physical retail locations.
Brand Partnership Management:
- Partnership Development: Lead high-level negotiations and collaboration with key retail partners and external brands. Create long-term partnership strategies that enhance brand visibility and drive sales.
- Contract and Vendor Management: Oversee contract development and manage relationships with external vendors and partners to ensure smooth execution of partnership agreements.
- Data and Performance Analysis: Analyze partnership performance data and provide actionable insights to optimize future campaigns.
Market Research and Competitive Analysis:
- Industry Trend Analysis: Conduct in-depth research on market trends, competitor activities, and consumer behavior. Use insights to inform strategic decisions and improve the company’s competitive edge.
- Performance Reporting: Regularly report on key marketing metrics, analyzing the success of campaigns and providing insights for continuous improvement.
Qualifications and Requirements:
- Bachelor’s Degree or above in Marketing, Business, or a related field.
- 7-10 years of experience in marketing, with at least 5 years in retail world or a senior or managerial role.
- Proven leadership skills, with experience in managing teams and collaborating across departments.
- Strong analytical skills, with a data-driven approach to decision-making.
- Exceptional communication and presentation skills, able to influence stakeholders at all levels.
- Experience with budget management and performance optimization.
- Proficiency in marketing tools such as Google Analytics, CRM systems, and creative software (e.g., Canva, Adobe).
- Authorized to work in the U.S.
Benefits:
- Competitive salary and bonus opportunities.
- Comprehensive health insurance including dental and vision.
- 401(k) with employer match.
- Generous Paid Time Off (PTO).
- Leadership development and growth opportunities.
- A stimulating work environment with opportunities to shape the future of our global brand.
