About Ping Identity:
At Ping Identity, we're changing the way people think about enterprise security technology. With our Identity Defined Security platform, we're building a borderless world where people have total freedom to work wherever and however they want. Without friction. Without fear.
We call this digital freedom. And it's not just something we provide our customers. It's something that drives our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
We're headquartered in Denver, Colorado, and we have offices and employees around the globe. And we serve the largest, most demanding enterprises worldwide, including over half of the Fortune 100. Because even in the most complex enterprise environments, security shouldn't be a source of anxiety. It should be one of your greatest competitive advantages.
The Global Campaign Manager drives campaigns from concept through execution to generate leads and pipeline. This will include establishing strategic segmentation, targeting and positioning (STP) for each campaign, building campaign plans, analyzing campaign performance, optimizing marketing mix and budget based on campaign performance and managing campaign budgets. The Global Campaign Manager must partner with many teams, including Product Marketing, Sales, the Partner and TDR channels, Events, Corporate Communications, Creative and Marketing Operations. The Global Campaign Manager will report to the Director of Marketing.
You Will:
- Strategic Planning
- Create demand generation campaign plans for top strategic priorities
- Ensure campaigns are rooted in strategic segmentation, targeting and positioning (STP)
- Help identify opportunities to increase efficiency across global campaigns
- Campaign Execution and Results Reporting
- Implement campaign plans that scale across field, partner and customer, with a clear focus on lead generation
- Assess campaign performance and mine insights to inform go-forward decisions regarding tactic optimization and budget
- Grow marketing contribution pipeline/bookings through delivery of sales-ready leads
- Marketing Knowledge
- Experience leading campaigns from end to end, with knowledge of branding, segmentation, targeting, positioning, campaign analysis, creative / content development and the marketing mix across the buyer's journey
- Can assess and translate data into meaningful insights
- Relationship Management
- Build strategic marketing partnerships
- Manage expectations when plans need to shift or be managed differently using data-driven decisions
- Break down silos among regional campaign managers and global campaign managers to plan marketing budget and activities globally
- Partner with experts in several functions to build campaign frameworks (Targeting, Messaging, Positioning, Content and Sales Support)
You Have:
- 5+ years of successful marketing experience developing and measuring integrated marketing campaigns
- Experience driving lead and revenue growth through creative marketing programs
- Expertise in demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing and webinars
- Experience in contract negotiation and vendor management.
- Data-driven and focused on Return on investment
- Can collaborate constructively across departments at a global scale
- Can operate with a high level of autonomy and manage complex projects
- Experience with lead nurture programs, the marketing / demand generation funnel and database marketing
- Experience using Salesforce and Marketo
- Bachelor's Degree required; Marketing or Business degree
Our Benefits:
- Open PTO
- Parental Leave
- Free Healthcare Option
- 401(k) Match
- Generous Holiday Schedule
- Commuter Offset (Denver only)
- Education Reimbursement
Ping Identity is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
