Overview

We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula.

This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality.

Scope of Work

Platforms

Instagram & TIK TOK (3 separate accounts per platform)

Optional: light support with cross-posting to Stories or Reels scheduling tools

Content & Posting

35 feed posts per account per week

35 Stories per account per week

Reels encouraged (repurposed from studio content is fine)

Captions, hashtags, geotags, and light CTAs included

Community Engagement

Respond to comments and DMs (during business hours)

Engage with local businesses, partners, and influencers

Support studio promotions, challenges, and events

Brand & Strategy

Maintain a consistent brand voice across regions

Customize content to feel local (neighborhoods, studios, instructors)

Monthly content planning + approval workflow

Coordinate with studio leadership on promos, launches, and campaigns

Analytics & Reporting

Monthly performance summary per region

Follower growth

Engagement rate

Top-performing content

Recommendations for improvement

What Were Looking For

Experience managing multi-location or franchise-style brands

Strong Instagram and TIK TOK skills (especially Reels + Stories)

Understanding of fitness, wellness, or lifestyle brands

Ability to balance local flavor with brand standards

Organized, proactive, and responsive

Comfortable working with provided assets (studio photos/videos)

Nice to Have

Bay Area or California market familiarity

Influencer outreach experience

Paid social experience (optional, not required)

Deliverables Summary

Content calendar (monthly)

Posting + engagement for 3 accounts

Monthly analytics report

Clear communication + responsiveness

Compensation

Open to monthly retainer for agency

Please include

Your pricing

Whats included

Examples of Instagram accounts you currently or previously managed

Any relevant case studies

How to Apply

Please send

1. A short intro about you or your agency

2. Links to Instagram accounts you manage

3. Your proposed monthly rate

4. Why youre a good fit for a local, community-driven fitness brand

Optional Add-Ons (Future)

Influencer coordination

Paid Instagram ads

Launch or challenge campaigns

Regional growth experiments

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Social Media Manager