Vertical Marketing Specialist

At Aalberts Integrated piping systems, we have the best, most complete flow control device and connection technology portfolio in the industry. Our goal is to make it an easier and better buying experience by being the only organization that offers a complete line of flow control devices and piping systems solutions.

The Community You Will Join

At Aalberts Integrated piping systems, we recognize the importance of providing our employees with a good work environment, exceptional leadership, and excellent benefits package.

The Impact You Will Make

The Vertical Marketing Specialist is a critical role responsible for driving Aalberts integrated piping systems Americas growth in the data center market, one of our highest-priority verticals. This role will combine technical understanding, market insight, customer engagement, and strategic execution to strengthen our presence with owners, developers, specifying engineers, contractors, and OEM partners across the data center ecosystem. Reporting to the Strategic Marketing Director, this individual will lead the development of targeted strategies, selling tools, technical content, and relationship-building efforts that help Aalberts IPS improve awareness, positioning, and win rates in data center projects. This role partners closely with Sales, Marketing, Strategy, and Product teams to ensure Aalberts offers the right solutions, messaging, and market approach for this fast-evolving vertical.

A Typical Day

Lead the go-to-market strategy for the data center vertical, aligning with Aalberts IPS growth objectives.
Develop and refine the Aalberts value proposition for hyperscale, colocation, and enterprise data center customers.
Prioritize strategic accounts, regions, and partners based on opportunity size and market potential.
Identify trends, technologies, and competitive activity shaping the data center landscape.
Build relationships with specifying engineers, contractors, distributors, OEMs, and owner/developers across the data center ecosystem.
Conduct VOC sessions to uncover customer needs, pain points, and innovation opportunities.
Represent Aalberts at industry events, tradeshows, customer visits, and technical discussions.
Support early-stage project conversations with an understanding of cooling systems, hydronic loops, and mechanical infrastructure common in data centers.
Equip Sales and rep agencies with vertical-specific tools, presentations, positioning strategies, and objection-handling guidance.
Provide project-level insight and expertise to improve win rates and customer confidence.
Train internal teams on data center personas, terminology, market structure, and system-level design fundamentals.
Participate in customer-facing opportunities as the subject-matter expert.
Collaborate with the Strategic Marketing Director to maintain the Data Center Vertical Playbook, including personas, messaging, segmentation, and asset roadmap.
Contribute to case studies, white papers, design guides, landing pages, and vertical-focused content.
Ensure alignment between messaging, campaigns, and technical solutions.
Support development of competitive battlecards and market comparison tools.
Work with Product and Engineering to ensure Aalberts products such as press, balancing valves, grooved systems, and butterfly valves are aligned with data center needs.
Identify product gaps and future development opportunities related to cooling technologies and mechanical distribution.
Support pilot projects and testing efforts for new system solutions.
Provide insight to help shape the long-term data center product roadmap.
Partner with the Strategic Marketing Director and Salesforce stakeholders to improve visibility into data center opportunities and trends.
Track KPIs such as pipeline growth, specification success, project wins, customer engagement, and market penetration.
Deliver regular reporting and insights to Sales, Product, and Executive leadership.

Your Expertise

Bachelor’s degree in Engineering, Construction Management, Marketing, or related field.
5–7 years of experience in data center mechanical systems, construction, industrial manufacturing, or vertical market development.
Strong understanding of HVAC, hydronic systems, fluid distribution, or related technical fields or the ability to ramp up quickly.
Experience working with engineers, contractors, or other technical decision-makers.
Strong communication, presentation, and customer-facing skills.
Salesforce or CRM experience preferred.
Ability to capture technical insights and translate them into compelling messaging, content, and strategy.

Success you will bring

Aalberts is increasingly specified and selected on data center projects.
A complete, widely adopted Data Center Vertical Playbook is in place and actively used.
Pipeline, specification share, and revenue in the data center vertical increase year over year.
Strong relationships built with engineering firms, contractors, and data center developers.
Vertical insights drive stronger product development and better messaging.

Your Location

This position is Hybrid at our Charlotte, NC location. Onsite days are Monday, Tuesday, and Wednesday.

Our Commitment to All

Aalberts Integrated Piping Systems is an equal opportunity employer. At Aalberts IPS, we are committed to treating all Applicants fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

How We Take Care of You

The salaried rate for this role is fair and decided upon based on experience and proven skills alignment through our interview process. This role will observe our company's 12 paid holidays, generous paid time off, and competitive full suite benefits package.