Chief Marketing Officer (CMO)

Position Summary

The Chief Marketing Officer will own and oversee the firm’s end-to-end marketing and intake performance strategy. This executive role requires a seasoned leader who blends strategic marketing expertise with operational discipline and data-driven decision-making. Must have experience managing high-volume marketing environments, preferably within personal injury or legal services, and understand how to efficiently convert leads into retained cases through optimized intake systems. This is a high-impact, in-office leadership role based in our Orange Count, CA office, where collaboration, accountability, and execution speed are essential.

Key Responsibilities

• Develop and execute full-funnel marketing strategy across digital, paid media, SEO, TV, social, referral, and emerging channels
• Lead multi-channel lead generation and brand growth initiatives with a strict focus on ROI and scalability
• Manage and evaluate external vendors, agencies, and advertising partners with clear performance expectations
• Continuously test, analyze, and optimize campaigns to improve case volume, case quality, and cost efficiency

Intake & Conversion Optimization

• Partner with Intake leadership to improve lead responsiveness, qualification, and conversion rates
• Align marketing performance with intake KPIs: A/B testing of scripts, routing, and response times
• Oversee implementation of lead scoring, attribution models, and optimized intake workflows to maximize efficiency and outcomes

Data, Analytics & Performance Management

• Build and maintain dashboards, KPIs, and reporting frameworks across marketing and intake functions
• Use performance analytics to guide strategic decisions and allocate marketing spend effectively
• Identify and resolve bottlenecks across the lead-to-case pipeline using real-time data
• Champion a culture of testing, measurement, accountability, and continuous improvement

Team Leadership & In-Office Culture

• Lead and scale the marketing and intake support organization with clarity, structure, and accountability
• Establish high-performance standards and clearly defined expectations across teams
• Foster a collaborative, execution-focused culture rooted in ownership and results
• Design and implement hiring, training, and coaching systems to continuously elevate talent

Required Qualifications

• 7+ years' progressive marketing experience with demonstrated success managing large-scale campaigns
• 5+ years' senior leadership experience overseeing marketing and operational teams
• Strong preference for experience in personal injury law or legal marketing environments
• Deep expertise in digital marketing platforms: Google Ads, Meta, CRM and intake systems, and analytics tools
• Demonstrated success improving intake performance and lead-to-case conversion in high-volume settings
• Advanced analytical and problem-solving skills with the ability to translate data into action
• Strong in-person leadership presence with the ability to drive urgency, accountability, and results
• Hands-on, execution-oriented mindset with high attention to detail

Preferred Tools & Systems Experience

• Filevine, Lead Docket, or comparable CRM/intake platforms
• Google Analytics, Looker Studio, Tableau
• Any call-tracking tools
• RingCentral, Time Doctor, Google Workspace
• Experience integrating marketing automation with intake and CRM workflows

Why Join Us?

• Executive, in-office leadership role with direct impact on firm's growth and strategy
• Direct access to the CEO and meaningful influence across departments
• Performance-driven culture built on data, accountability, and excellence
• Opportunity to lead both marketing and intake optimization in one of the most competitive legal markets

DISCLAIMER: The compensation range represents a good faith estimate of what our client may pay for the position at the time of posting. Our client may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s gender or any other protected status.