AP4 Group is seeking a full time Demand Generation Marketing Manager

AP4 Group is a global full-service provider of heavy-duty & aeroderivative industrial gas turbine maintenance, including spare parts distribution, component repairs, and field services. Our team of 170 dedicated employees is on a mission to provide our customers with the parts and services they need, when they need them. We continue to grow and are on the hunt for talented people to join our team!

What are your responsibilities?

The Demand Generation Marketing Manager works as an integral part of our global Marketing team to create and execute marketing campaigns that generate leads and drive revenue growth.You will leverage your deep understanding of AP4 Group’s audiences and develop effective strategies to reach them. This is a remote based position. However, up to 25% travel is required.

Essential Duties

Own demand generation activities to ensure pipeline targets are achieved.
Content: Create, guide, and provide oversight of the creation of sales-ready messages and compelling value propositions to leverage as a primary tool to generate interest and leads.
Website: Oversee Ap4 Group websites to optimize content, landing pages, and lead capture forms to support demand generation goals of driving awareness and generating qualified leads
Develop and execute campaigns:Plan and execute multi-channel marketing campaigns to generate leads and drive demand
Analyze campaign performance:Monitor and analyze campaign performance and adjust strategies as needed
Manage marketing automation:Manage marketing automation and lead management processes
Create targeted strategies:Develop and implement targeted marketing strategies for specific customer segments
Collaborate with other teams:Work closely with business units, sales, and product/service teams to develop and refine lead generation strategies
Create a process for working with leads:Create a process for working with leads to ensure a consistent and customer-oriented hand-off from marketing to sales
Translate data into campaign success:Translate data points into measures of campaign success to address executive teams
Testimonials: Leverage digital tools (website, CRM) to identify potential references/seek testimonials for industry and customer referrals

What do you need to qualify for this role?

A minimum of 8 years marketing experience or 5+ years marketing in the power and energy industry
Experience in B2B Marketing with account-based marketing knowledge
Master’s degree in business, marketing, or related field from an accredited university or college
Strong strategic planning and project management skills
Expertise in digital marketing, content marketing, and analytics
Proven track record of leading demand generation campaigns and pipelines
Experience managing marketing budgets and departmental resources
Excellent written and verbal communication skills
Willingness to travel to attend industry events
Positive attitude and approach; professional and courteous

Why you’ll love working at AP4!

Team culture focused on buildingtrust and empowering everyone to do their best work!
Competitive compensation, plus bonus opportunity.
Medical, dental, prescription and vision coverage available on your first day of employment!
Health Savings Account Employer Contribution of $1500 for individuals or $3000 for families who enroll in a high deductible health plan
Telehealth benefits
Matching 401(k) plan
Competitive paid time off plan, 8 paid holidays, and 2 floating holidays

AP4 Group LLC is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

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AP4 Group

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Demand Generation Marketing Manager