With the season of giving in full swing, it feels fitting to explore a topic that's often met with mixed reactions in B2B marketing: gift card incentives. Are they effective tools for driving results, or do they signal desperation to buyers? While opinions vary, we're here to share a perspective rooted in real-world experience: yes, gift cards can work—when used strategically! Perception vs.
AI is reshaping marketing, enabling marketers to drive efficiency, personalize customer experiences, and unlock new insights. With its ability to automate repetitive tasks and generate detailed consumer insights, AI empowers brands to maximize their reach and impact. Here’s a look at some specific ways AI is being practically applied in marketing, accompanied by recent statistics showing its eff
Discover how to turn a job rejection into an opportunity by staying in touch, building valuable relationships, and positioning yourself for future offers. Learn actionable tips to maintain connections and increase your chances of landing your next job
CMO tenure has been declining since 2009 . Recent reports place last year's average tenure at 37 months, a decrease from 40 months in 2022. Likewise, the CMO role now turns over more often than any other C-Suite position . Some of the common reasons given for short CMO tenures include: Absence of a clear strategy Pressure for immediate results Sales & Ma
B2B CMOs are facing more stress than ever. It’s no longer just about driving results—it’s about doing so with limited resources, longer timelines, and smaller teams, all while managing their well-being.
The marketing industry is highly competitive, and the current economic climate has made the job market even tougher. Whether you're a seasoned marketer or just entering the field, standing out and securing a role is increasingly challenging. But it's not all doom and gloom. Here are five actionable strategies to help marketers overcome the hurdles and position themselves for success. 1. Upskill
The marketing landscape is constantly evolving, and staying ahead of trends is crucial for brands looking to maintain a competitive edge. Airtable's 2024 Marketing Trends Report offers a comprehensive look at the latest shifts and strategies reshaping the industry. Here's a deep dive into the key findings and their implications for marketers. 1. Data-Driven Decision Making One of the standout
As a marketing leader stepping into a new role, the first 90 days are crucial. They set the tone for your tenure and establish your credibility. Crafting a 30-60-90 day plan can help you navigate this critical period effectively, ensuring you make a positive impact from the start. Here’s a comprehensive guide to building a successful 30-60-90 day plan. The Importance of a 30-60-90 Day Plan A we
In today's competitive job market, effectively showcasing your marketing career wins can be the difference between landing your dream job and getting lost in the crowd. Whether you're aiming to move up within your current organization or seeking new opportunities elsewhere, presenting your achievements in a compelling manner is crucial. Here’s how you can do it. 1. Quantify Your Successes Numbe
Accepting a Chief Marketing Officer (CMO), or a VP of Marketing position that reports directly to the CEO, is a significant career decision. The role is often high-profile, comes with substantial responsibilities, and can greatly influence the trajectory of your professional life. However, before you sign that contract, it's crucial to conduct thorough due diligence to ensure you're setting your
Landing a Vice President of Marketing role is a significant career milestone, a testament to your extensive experience and strategic abilities. However, getting through the interview process can be daunting. To help you prepare, we’ve compiled a list of common VP of Marketing interview questions along with insights on how to answer them effectively. 1. Can you describe your approach to develo
Marketing leaders often face the challenge of being pulled in different directions by other go-to-market (GTM) executives, who may prioritize immediate lead generation over long-term brand building, or vice versa. What's more, there's often a desire to frequently and sporadically swing back and forth between both. This tug-of-war can create a difficult balancing act. For instance, some execs ma
Creating high-impact graphics is essential for capturing attention and conveying messages effectively in today's digital world. Fortunately, numerous free tools are available that can help you craft stunning visuals without breaking the bank. Here’s a rundown of ten excellent free tools for creating high-impact graphics: 1. Canva Canva is a user-friendly graphic design tool that offers a wi
In the era of digital marketing, personalization has become a cornerstone for effective communication. While addressing recipients by their first names was once a novel way to grab attention, it's no longer sufficient to stand out in crowded inboxes. To truly connect with your audience, you need to delve deeper into personalization. Here are some advanced techniques to elevate your email marketin
Skills Needed to Advance to a Director of Product Marketing In today’s competitive business landscape, advancing to a Director of Product Marketing is a significant achievement requiring a diverse skill set. This role demands a deep understanding of marketing principles, the ability to lead cross-functional teams, and drive product success. Here are the essential skills needed to advance to th
