About Digital Joy

Digital Joy provides simple-to-use cloud-based digital media solutions from all-in-one media management through publishing to audience engagement and virtual events creation. Our products allow you to boost engagement and connect with your audience to make an impact. We pride ourselves on delivering exceptional solutions to our clients and constantly strive to expand our reach and impact in the market. As part of our growth strategy, we are seeking a motivated VP of Sales and Marketing to drive revenue through the successful execution of a combined sales and marketing strategy. This leader ensures the company is well-positioned in the market, maximizes its growth opportunities, and builds strong customer relationships in an evolving industry.

Job Description

Who we are looking for:

Digital Joy is seeking a dynamic and results-oriented Vice President of Sales and Marketing to join our team. You will play a crucial role in driving revenue growth through strategic media sales and establishing and nurturing partnerships and marketing strategies. The ideal candidate should have a proven track record in media sales, a deep understanding of the media landscape, and the ability to cultivate and maintain strong relationships with partners

Essential Duties And Responsibilities

Strategic Sales Leadership:

Develop and implement a comprehensive media sales strategy to achieve revenue targets and business objectives.
Lead a high-performing sales team, providing guidance, coaching, and support to ensure individual and team success.
Identify and pursue new business opportunities and partnerships that can drive sales, open new distribution channels, and expand the company's footprint in the market.
Establish KPIs and monitor the performance of sales efforts, adjusting approaches as needed. Use data and feedback to refine the sales funnel and improve conversion rates.
Drive the creation of compelling sales collateral, white papers, case studies, and video content to support the sales process and enhance customer understanding of our solutions.

Partnership Development

Cultivate and nurture strategic partnerships with key media outlets, advertisers, and other relevant stakeholders.
Collaborate with cross-functional teams to create innovative partnership opportunities that drive mutual value.
Negotiate and finalize partnership agreements, ensuring alignment with business goals and objectives.

Market Analysis And Trends

Stay informed about industry trends, market dynamics, and competitive landscape.
Conduct regular market analysis to identify opportunities for growth and adapt strategies accordingly.

Revenue Optimization

Work closely with the marketing team to develop and execute effective campaigns that drive revenue and maximize ROI.
Implement pricing strategies and packaging solutions to optimize revenue streams.

Client Relationship Management

Build and maintain strong relationships with existing clients, ensuring high levels of satisfaction and retention.
Act as a key point of contact for clients, addressing concerns, and proactively identifying opportunities for upselling.

Contract Negotiation

Lead negotiations for media sales and partnership agreements, ensuring favorable terms for all parties involved.
Collaborate with legal teams to review and finalize contracts in accordance with company policies.

Qualifications

10+ Years of proven experience in media sales and partnerships development, preferably in a related industry.
Strong understanding of the media landscape, advertising trends, and digital marketing.
Excellent negotiation and communication skills.
Ability to analyze data and market trends to inform strategic decision-making.
Demonstrated ability to meet and exceed sales targets.
Bachelor's degree in Business, Marketing, Communications, or a related field.

About Black Dragon Capital

Black Dragon Capital (“BDC”) is a minority-controlled, growth driven private equity fund created by technology operating executives with a track record of creating market leading companies and an impressive investment return history. We seek to benefit from a diverse perspective combined with high performance operating and investment executives. We hire and promote based on merit, without bias, and make a genuine effort to ensure we have a diversified team that aligns with the diversity of our portfolio companies and their clients. We intend to maintain over 65% of our team members as culturally or gender diverse, and work hard to foster a supportive and welcoming workplace. BDC focuses on the areas where it has direct operating and investment expertise that include technology investment opportunities in industries disrupted by the impact of digitization on individuals, groups and enterprises such as retail commerce, financial services, healthcare, and sports and media. The operationally focused fund has driven above market returns by creating unique sourcing, funding, recruiting, growth and return opportunities.

Black Dragon Capital

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VP of Sales & Marketing, Digital Joy