Director of Integrated Marketing

Full-Time

Location: New York, NY

Work Designation: on-site

Director of Integrated Marketing

Like every team at BLADE, the Marketing team is driven by our broader

mission of reducing travel friction by enabling cost-effective air

transportation alternatives to some of the most congested ground routes in

the U.S. and abroad. We're responsible for developing and executing

strategies that build brand equity, grow awareness, drive product, and

deliver profitable growth.

As Director of Integrated Marketing, you'll be the mastermind behind

BLADE’s story, bringing it to life through campaigns that grab attention and

get results. You will play a pivotal role in executing BLADE’s brand strategy,

overseeing marketing campaigns, and ensuring consistent messaging across

all channels.

This important position requires a strategic and creative thinker with a deep

understanding of branding, marketing, and consumer behavior. You will lead

the creation and execution of integrated, multi-channel marketing

campaigns, collaborating with cross-functional teams, and utilizing market

insights to drive brand growth for BLADE’s passenger business.

Reporting to the Head of Marketing, this is a fast-paced role that will give

you a high degree of ownership, allowing your vision to steer BLADE’s future.

You are a skilled collaborator who has a proven ability to build influence,

drive alignment, and bring together different teams around a common goal.

Roles & Responsibilities

• Own and manage the integrated content and campaign calendar

across all channels, ensuring alignment with business goals and brand

priorities.

• Lead cross-functional collaboration with internal teams and external

partners to deliver compelling, high-quality content that resonates with

target audiences.

• Use performance metrics and market insights to continually optimize

campaigns and refine strategies.

• Understand cultural and travel moments and how to leverage them to

amplify BLADE’s narrative as an innovative, culture-shaping brand.

• Develop innovative content strategies to grow and strengthen our

brand voice and storytelling, and deepen our relationships with fliers.

• Develop and execute brand strategy and integrated marketing

campaigns that drive awareness, customer acquisition, and loyalty.

• Drive product marketing and promotion of BLADE products, with a

focus on scalable growth and product differentiation.

• Assist the Partnerships and Activations team in executing BLADE

partnerships and events while keeping brand alignment across all flier

touchpoints.

• Drive innovation in brand marketing by staying current with industry

best practices and exploring new opportunities for engagement.

• Lead and mentor a small team of Integrated Marketing professionals.

Required Qualifications

• 8+ years of experience in brand marketing, program/project

management, or account management roles within creative-driven,

fast-paced environments

• 2+ years of experience managing people.
• Skilled at managing large-scale, cross-functional initiatives with

shifting priorities, competing timelines, and multiple stakeholders

across regions

• Demonstrated experience working directly with creative teams -

supporting concept-to-delivery workflows across brand, content, and

production functions, including events

• Bachelor’s degree in Marketing, Communications, Business, or

equivalent work experience

• Deep knowledge of upper funnel versus lower funnel dynamics, with a

clear view on how to sufficiently evaluate the performance of

campaigns.

• Brand storyteller: You can craft a compelling narrative and channel

plan across different platforms - you know how to match the

message to the medium.

• You keep your finger on the pulse of emerging trends, technologies,

and best practices, always seeking innovative ways to elevate our

product and brand.

• Proficient in Google Docs, Sheets, Slides or Microsoft equivalent.
• Excellent communication and presentation skills

Desired

• High-growth startup experience is a plus.
• Proficiency in Figma and Adobe Suite a plus; must be willing to

learn.

Compensation at Blade is a combination of base pay and Restricted Stock

Units (RSUs) in Joby Aviation. The target base pay for this position is

$116,000-$154,700/yr. The compensation package will be determined by

Job-related Knowledge, Skills, And Experience.

We also offer a comprehensive benefits package, including paid time off,

healthcare benefits, a 401(k) plan with a company match, short-term and

long-term disability coverage, life insurance, and more.

Blade is an Equal Opportunity Employee