Events and marketing coordinator

Job Summary

We are seeking a dynamic and energetic Events and Marketing Coordinator to drive our brand presence and engagement through innovative event planning and strategic marketing initiatives. In this role, you will orchestrate memorable events, coordinate multifaceted marketing campaigns, and leverage digital channels to maximize outreach. Your creativity, organizational skills, and marketing expertise will play a vital role in elevating our brand visibility and fostering meaningful connections with our audience. This paid position offers an exciting opportunity to contribute to impactful projects while developing your skills in a fast-paced environment.

Duties

• Plan, coordinate, and execute a variety of events including trade shows, community outreach, product launches, and corporate gatherings to ensure seamless delivery and maximum impact.
• Develop comprehensive marketing strategies across multiple channels such as social media, email campaigns, print advertising, and digital advertising to boost brand awareness.
• Manage social media marketing efforts by creating engaging content, scheduling posts, monitoring interactions, and analyzing performance metrics on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Utilize marketing automation tools and analytics platforms like Google Analytics to track campaign effectiveness, optimize performance marketing efforts, and generate insightful reports.
• Design compelling visual content using Adobe Creative Suite (Photoshop, Illustrator) for promotional materials, digital ads, and event branding.
• Conduct research on industry trends, target audiences, and competitors to inform content marketing strategies and improve campaign targeting.
• Oversee advertising sales efforts by identifying potential partners or sponsors and negotiating mutually beneficial collaborations.
• Maintain website content using WordPress and basic HTML editing to ensure up-to-date information that aligns with current campaigns.
• Support product management teams by coordinating promotional activities that highlight new offerings in e-commerce platforms.
• Manage budgets for events and marketing campaigns to ensure cost-effective execution while meeting strategic objectives.

Requirements

• Proven experience in digital marketing including SEO (Search Engine Optimization), social media marketing, content marketing, and performance marketing techniques.
• Strong knowledge of advertising sales strategies across print media, digital platforms such as Google AdWords (Google Ads), Facebook Advertising, and other paid channels.
• Proficiency with Adobe Creative Suite tools for designing promotional content; familiarity with HTML is a plus.
• Experience with marketing automation platforms like HubSpot or Mailchimp for email marketing campaigns.
• Ability to analyze data using Google Analytics or similar tools to assess campaign performance and inform future strategies.
• Excellent research skills combined with strong copywriting abilities for creating compelling content tailored to diverse audiences.
• Familiarity with B2B (business-to-business) marketing practices and multichannel marketing approaches.
• Strong organizational skills with the ability to manage multiple projects simultaneously while adhering to deadlines.
• Effective communication skills for coordinating cross-functional teams and external partners.
• Knowledge of budgeting processes related to event planning and marketing initiatives is desirable. Join us as an Events and Marketing Coordinator where your enthusiasm fuels innovative campaigns that make a difference! Bring your creativity, strategic mindset, and passion for engaging audiences—help us elevate our brand presence while advancing your career in a vibrant environment dedicated to growth!

Pay: From $24.74 per hour

Work Location: Hybrid remote in New York, NY 10001