Only candidates with U.S. Work Authorization will be considered.

About The Role

We are seeking a dynamic, hands-on Social Media and Communications Manager who can blend data-driven strategy with creative execution. This role will oversee aspects of the bank's communications and social media presence, from developing high-level strategies to creating and publishing engaging content. The ideal candidate is both analytical and creative, comfortable with both strategic planning and day-to-day execution.

Key Responsibilities

Social Media Management

Develop, execute, and optimize a comprehensive social media strategy aligned with business objectives
Create and curate engaging, on-brand content for all social platforms (Instagram, LinkedIn and Youtube) hand to hand with the design agency
Personally manage day-to-day social media operations, including content creation, community engagement, and performance tracking
Plan and execute social media campaigns, including paid advertising
Monitor trends and adjust strategy to capitalize on emerging platforms and opportunities
Track and report on KPIs and campaign results
Monitor, respond to, and create reports on customer interactions across various digital channels (social media, Google, etc.)

Communications Strategy

Oversee all external communications, ensuring consistency in voice and message
Develop and maintain the company's communications calendar
Write and edit various communications materials, including press releases, newsletters, blog posts, and corporate communications
Collaborate with various departments to effectively communicate company initiatives, product launches, and news
Guarantee alignment cross areas and work hand to hand with different areas in Brazil

Required Qualifications

Bachelor’s degree in communications, Marketing, Journalism, or related field
5+ years of experience in social media management and communications
Proven track record of growing social media engagement and executing successful communications campaigns
Excellent copywriting and editing skills with meticulous attention to detail
Strong analytical skills and experience with data-driven decision making
Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
Experience with content creation tools (Canva, Adobe Creative Suite)
Strong project management skills and ability to manage multiple deadlines

Preferred Qualifications

Experience in our industry sector
Knowledge of SEO and content marketing
Familiarity with PR practices and media relations
Photography and video editing skills
Experience managing a team or external vendors

Required Skills

Strategic planning and execution
Content creation and curation
Data analysis and reporting
Crisis communication
Brand voice development and maintenance
Strong interpersonal and presentation skills
Ability to influence and communicate effectively with stakeholders at all levels

Tools Proficiency

Social media platforms (expert level)
Social media management tools
Analytics tools (Google Analytics, social media insights)
Content creation software
Project management tools
Microsoft Office Suite

Key Attributes

Self-starter with a hands-on mentality
Strategic thinker with strong execution skills
Ability to switch between creative and analytical thinking
Excellent time management and prioritization skills
Adaptable and able to work in a fast-paced environment
Up-to-date with the latest trends and tools, constantly bringing insights not only from the banking industry but from different segments and markets (including luxury)

Reporting Structure

This position reports to the Head of Marketing, Client Experience and Channels and may oversee external vendors or future team members as the department grows.

Equal Opportunity/Affirmative Action Employer, M/F/V/D

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Bradesco Bank

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Social Media and Communications Manager