Vice President, Media & Performance Marketing

Carolina PRG is partnering with a high-growth, consumer-facing organization to identify a VP of Media & Performance Marketing to lead and scale their customer acquisition and growth engine. This role sits at the center of revenue growth and will have ownership over the full acquisition funnel—from first touch through long-term customer value. This is an opportunity to own a mission-critical growth function, influence company-wide strategy, and build a scalable acquisition engine with meaningful executive visibility.

Remote candidates (Eastern time zone preferred) or Hybrid candidates for New York, NY or Charlotte, NC offices will be considered.

RESPONSIBILITIES

Performance Marketing Leadership

• Define and execute a comprehensive performance marketing roadmap aligned to company growth goals
• Build, lead, and develop a best-in-class team spanning paid search, paid social, video, affiliate, display, and emerging channels
• Act as a strategic partner to executive leadership, contributing to broader growth and go-to-market discussions
• Establish clear success metrics centered on profitability, customer lifetime value, and scalable growth

Customer Acquisition & Channel Ownership

• Own acquisition strategy across a diversified paid media mix (search, social, programmatic, video, native, affiliates, etc.)
• Guide lifecycle and CRM-driven acquisition efforts across email, SMS, and push channels to maximize retention and value
• Manage and optimize a significant paid media budget, reallocating investment based on performance trends and ROI
• Identify new growth opportunities through testing, partnerships, and channel innovation

Measurement, Optimization & Governance

• Partner closely with analytics and finance to define attribution models, incrementality testing, and performance benchmarks
• Lead a rigorous experimentation framework across creative, audiences, bidding, and funnel optimization
• Leverage automation, AI, and advanced tooling to drive efficiency and scale
• Oversee marketing quality assurance to ensure campaigns are accurate, compliant, and brand-aligned

Cross-Functional Collaboration

• Collaborate with Product, Engineering, Brand, CRM, and Operations to deliver a cohesive customer experience
• Partner with Legal and Compliance to ensure regulatory and policy alignment
• Work with Finance on budgeting, forecasting, and performance analysis

REQUIREMENTS

• 12+ years in performance marketing, digital acquisition, or growth roles
• 5-7+ years experience in senior leadership level roles
• Proven success managing and scaling large, multi-channel paid media budgets
• Experience operating in highly data-driven, ROI-focused environments
• Familiarity with compliance-heavy or regulated industries strongly preferred
• Deep hands-on knowledge of paid media platforms and affiliate ecosystems
• Strong analytical orientation with comfort working closely with data and performance metrics
• Ability to lead, mentor, and inspire high-performing teams
• Clear, confident communicator who can partner effectively with executives and cross-functional stakeholders
• Curious, experimental mindset with a history of testing, learning, and scaling winning strategies