Social Media and Marketing Manager

Job Overview

We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts. This role involves developing and executing innovative strategies to enhance brand visibility, engage audiences across multiple platforms, and drive business growth. The ideal candidate will possess strong skills in content creation, social media management, analytics, and graphic design, with a passion for staying ahead of digital marketing trends. This is an exciting opportunity for a motivated professional to shape our online presence and elevate our brand reputation.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and followers.
• Manage daily social media activities including content scheduling, posting, monitoring, and community engagement using tools like Hootsuite and Buffer.
• Create compelling visual content utilizing Adobe Creative Suite (Photoshop, Illustrator) and video editing tools to produce high-quality graphics and videos aligned with branding guidelines.
• Conduct keyword research and SEO optimization to improve organic reach and search engine rankings.
• Analyze web analytics and social listening data using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI.
• Collaborate with cross-functional teams on branding initiatives, public relations efforts, e-commerce promotions, and content creation for websites and email marketing.
• Proofread all content for accuracy, consistency, and brand voice before publication.
• Maintain relationships with influencers, media outlets, and partners to enhance brand reputation through effective relationship management.

Experience

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Illustrator, Adobe Creative Suite, and video editing software.
• Hands-on experience with social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and keyword research techniques.
• Experience managing Facebook Advertising campaigns and understanding of e-commerce integration is preferred.
• Strong graphic design skills combined with excellent proofreading abilities.
• Ability to analyze data insights to optimize campaigns effectively.
• Excellent communication skills with the ability to craft engaging content tailored to target audiences. This position offers an opportunity for a creative professional to make a significant impact on our brand’s digital footprint while working in a collaborative environment focused on innovation and growth.

Job Types: Full-time, Part-time

Pay: $15.50 - $20.00 per hour

Work Location: On the road