Job Description

Job Summary: Key Job Responsibilities

The Director, Marketing Sponsorship is responsible for overseeing and managing the sponsorship programs at Cedars-Sinai. Responsible for marketing, partnership development, and strategic planning to build and maintain relationships with sponsors, while ensuring that these partnerships align with the organization's overall marketing objectives.

The Director of Marketing Sponsorships manages the portfolio of brand and marketing partnerships in areas including sports, retail and other potential areas. Current sponsorships include our marketing partnership with United States Olympic and Paralympic Committee (USOPC) and LA28 and the Olympic Games in Los Angeles (USOPP), professional sports teams such as the Los Angeles Rams and Angel City Football Club, college athletics such as Loyola Marymount University, and retail destinations such as the Beverly Center. The primary responsibility will be to oversee our Olympic partnership ecosystem. This individual will serve as a senior representative on behalf of Cedars-Sinai with the governing bodies and requires an individual who has tremendous expertise in managing external and internal partners, direct experience navigating the OlyPara ecosystem and a proven track record of building integrated partnership marketing programs. The position leads efforts to build awareness and drive acquisitions, which includes managing all sponsorship assets across the totality of Cedars-Sinai’s portfolio. This individual needs to understand our target audiences, identify overall marketing objectives, and develop comprehensive marketing plans that best achieves performance metrics and return on investment. This may also include conducting consumer research and sponsorship valuations. This individual will develop close partnerships with peer leaders within Marketing and Communications and with executive leadership in priority areas to enable consistent application of the Cedars-Sinai brand, ensure seamless utilization of content across channels, and establish metrics to measure the effectiveness of marketing plans. Ensures that stakeholders and leaders are kept updated on all marketing tactics and performance metrics.

Primary Duties and Responsibilities:

Leads and oversees all marketing elements related to sponsorships and partnerships. In particular, managing and leading all efforts pertaining to the LA28 Olympics in Los Angeles and partnership with United States Olympic and Paralympic Committee.

Develops a strategic approach to national & regional partnerships in support of business objectives.
Supports business priorities by ensuring the application of business and marketing priorities and the application of relevant data in the selection of sponsorship marketing partnerships and execution of sponsorship marketing programs. Primary Duties and Responsibilities
Understands line-of-business (LOB) needs in order to build sponsorship activations that maximize return on investment, sponsorship key performance objectives and activation engagement objectives.
Leads the application of seven to eight figure budget in support of sponsorship marketing and reforecast when needed.
Socializes the sponsorship strategic approaches with executives and the senior leadership team
Assists with the negotiation and valuation of new & existing sponsorships.
Leads cross-functional teams (internal and external) through the development and execution of sponsorship activations and integrations (e.g., internal creative team, agency, media, digital, organizational communications, etc.).
Communicates key metrics and opportunities to senior leadership through written reports, presentations and stakeholder status meetings for both existing and new sponsorships.
Ensures integration of sponsorship activities with overall marketing campaigns, other key functional groups and key agency partners.
Develops and applies metrics and measurement tools for the evaluation of sponsorship investments and initiatives aligned with overall marketing and national sponsorship metrics.
Develops and oversees consumer research surveys to help measure the effectiveness of sponsorships (when appropriate)

Qualifications

Educational Requirements:

Bachelor's Degree Business, Marketing, Communications or a related field

Licenses:

No license or certification required

Experience:

10 years Progressive experience in corporate sponsorships and experience marketing

7 years Leading people and teams. Experience developing and executing a successful national brand sponsorship plan

5 years Experience leading people and teams with a proven track record of managing and communicating with C-level executives at sponsorship properties and internally.

5 years Experience developing and executing a successful national brand sponsorship plan. Proven track record of showing the demonstrative value of specific sponsorship activities and activations.

Qualifications:

Strong verbal and written communication skills

Proven autonomous leadership in a revenue driven environment
Ability to drive projects across a cross-functional team
Demonstrated ability to handle complex negotiations maximizing ROI
Direct experience working with Olympic and Paralympic properties such as the IOC, USOPC, NGBs or equivalent global event entities.
Command of complex partnership rights, benefits and assets to guide internal processes and decisions
Record of sound decision making under pressure/compressed timelines
Experience managing eight figure budget with multiple priorities
Ability to handle multiple priorities with competing deadlines
Flexibility to travel
Strong time and priority management skills and ability to juggle multiple projects.
Exceptional interpersonal skills with a strong track record of building collaborative working relationships with external partners across multiple functional groups
Demonstrated ability to work effectively under pressure, independently, and within a collaborative team-oriented environment using sound judgment in decision-making.
Excellent communication skills both oral and written with strong analytical and problem-solving skills.
In-depth knowledge of the current principles and best practices within brand partnerships, sponsorships, consumer engagement, and social media marketing.
Proficiency with Microsoft Office products (Excel, PowerPoint, and Word).
Represents the company with external constituents.

About Us

Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching and community service. Today, Cedars- Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.

About The Team

Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., with 886 licensed beds, 2,100 physicians, 2,800 nurses and thousands of other healthcare professionals and staff. Choose this if you want to work in a fast-paced environment that offers the highest level of care to people in the Los Angeles that need our care the most.

Req ID : 7076

Working Title : Director, Marketing

Department : Marketing

Business Entity : Cedars-Sinai Medical Center

Job Category : Marketing / Communications

Job Specialty : Marketing

Overtime Status : EXEMPT

Primary Shift : Day

Shift Duration : 8 hour

Base Pay : $87.49 - $157.48

Cedars-Sinai

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