Senior Product Marketing Manager

About the position

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility. Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Sponsorship and future sponsorship are not available for this opportunity, including employment-based visa types H-1B, L-1, O-1, H-1B1, F-1, J-1, OPT, or CPT. Position Purpose: This role leads product positioning, messaging, and go‑to‑market initiatives to ensure offerings are competitive, clearly communicated, and effectively adopted in the marketplace. The position serves as a key liaison between Product, Sales, Marketing, and Operations, aligning product development with market needs, regulatory requirements, and commercial objectives. Develop and maintain ICHRA and Marketplace product positioning and messaging tailored to employers, brokers, and benefits consultants. Conduct competitive analysis, market research, and industry trend monitoring, including regulatory changes impacting group health insurance. Lead go‑to‑market planning and execution for new product launches, enhancements, and strategic initiatives. Build and execute marketing campaigns that drive adoption, engagement, and retention. Support Sales and Account Management teams through sales enablement activities, including training, tools, and collateral. Partner with Product, Underwriting, and Operations to align marketing with product development and compliance. Translate customer, broker, and field feedback into actionable insights to inform marketing and product strategies. Develop and oversee creation of marketing assets such as presentations, product guides, one‑pagers, FAQs, and case studies. Contribute to thought leadership initiatives, including whitepapers, webinars, and other educational content. Monitor and analyze key performance indicators such as product adoption, retention, and broker satisfaction. Use data and performance insights to optimize messaging, campaigns, and positioning throughout the product lifecycle. Performs other duties as assigned. Complies with all policies and standards.

Responsibilities

• Lead product positioning, messaging, and go‑to‑market initiatives to ensure offerings are competitive, clearly communicated, and effectively adopted in the marketplace.
• Serve as a key liaison between Product, Sales, Marketing, and Operations, aligning product development with market needs, regulatory requirements, and commercial objectives.
• Develop and maintain ICHRA and Marketplace product positioning and messaging tailored to employers, brokers, and benefits consultants.
• Conduct competitive analysis, market research, and industry trend monitoring, including regulatory changes impacting group health insurance.
• Lead go‑to‑market planning and execution for new product launches, enhancements, and strategic initiatives.
• Build and execute marketing campaigns that drive adoption, engagement, and retention.
• Support Sales and Account Management teams through sales enablement activities, including training, tools, and collateral.
• Partner with Product, Underwriting, and Operations to align marketing with product development and compliance.
• Translate customer, broker, and field feedback into actionable insights to inform marketing and product strategies.
• Develop and oversee creation of marketing assets such as presentations, product guides, one‑pagers, FAQs, and case studies.
• Contribute to thought leadership initiatives, including whitepapers, webinars, and other educational content.
• Monitor and analyze key performance indicators such as product adoption, retention, and broker satisfaction.
• Use data and performance insights to optimize messaging, campaigns, and positioning throughout the product lifecycle.
• Performs other duties as assigned.
• Complies with all policies and standards.

Requirements

• Bachelor's Degree Marketing, Business, or related field or equivalent experience required
• 5+ years product marketing experience with a background in both Business to Business and Business to Business to Consumer marketing required.
• 2+ years product marketing experience in group health insurance or related benefits industry required.
• Excellent communication and storytelling skills, with the ability to simplify complex insurance concepts required.
• Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.
• Sponsorship and future sponsorship are not available for this opportunity, including employment-based visa types H-1B, L-1, O-1, H-1B1, F-1, J-1, OPT, or CPT.

Nice-to-haves

• Master's Degree MBA preferred.
• Familiarity with health insurance regulations, compliance requirements, and benefit administration platform preferred.

Benefits

• competitive pay
• health insurance
• 401K and stock purchase plans
• tuition reimbursement
• paid time off plus holidays
• a flexible approach to work with remote, hybrid, field or office work schedules.