Senior Marketing Manager, Real Estate Industry

Overview

Join to apply for the Real Estate Industry Senior Marketing Manager role at CohnReznick.

CohnReznick is a hybrid firm with offices nationwide. This position is hybrid, and team members are encouraged to be in the office for in-person collaboration on average 3 days a week.

Your Team

Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive our growth in key industry verticals. Data-driven and impact-focused, you'll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets.

Why CohnReznick

At CohnReznick, we are united by a mission to create opportunity, value, and trust for our clients, our people, and our communities. We offer a Total Rewards package including generous PTO, a flexible work environment, expanded parental leave, extensive learning and development, and paid time off for employees to volunteer.

Your Role

Reporting to the Portfolio Marketing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. You will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand.

Responsibilities

• Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that targets buyer personas and the practice's ideal client profile and communicates the practice's point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Produce and deliver thought leadership across paid, earned, and owned channels.
• Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
• Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
• Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.

Your Experience

The successful candidate will have professional services experience targeting the real estate industry sectors, with a proven track record for driving marketing-influenced revenue, and a desire to work in a dynamic and innovative environment.

• 8+ years of professional services marketing and/or business development experience required.
• 3+ years of experience in real estate marketing or professional services marketing in the real estate sector, including affordable housing.
• Strong marketing and campaign planning skills with experience in content, events, marketing automation, web, and social channels to deliver campaign ROI.
• Strategic and critical thinking with a consultative approach to working with industry leaders and marketing at all levels of the organization.
• Significant project management, organization, delegation, and multi-tasking skills in a fast-paced environment.
• Persuasive communication skills with ability to gain consensus and demonstrate executive presence.
• Team player who can strategize, consult with SMEs, and execute to create impact.
• Experience managing marketing professionals (this position currently has two direct reports).
• Experience with a complex martech stack including CRM, Marketing Automation, and Marketing Project Management tools (e.g., Marketo, Microsoft Dynamics, Monday.com) and Microsoft Office.
• Experience using Microsoft CoPilot to create go-to-market efficiencies preferred.
• Undergraduate degree with focus in Marketing or Business; Master's degree preferred.

Additional Information

In New Jersey, the salary range for a Senior Marketing Manager is $147,000 to $203,000. Actual compensation is based on skills, experience, and location, and includes a discretionary performance bonus and a comprehensive total rewards package. To learn more about life at CohnReznick, visit Life at CohnReznick.

Equal Employment Opportunity

CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. If you are an individual with a disability in need of assistance during the recruitment process, please contact [email protected]. This email address is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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