Vice President Marketing

We’re looking for a brand-obsessed, product-driven marketing leader to build something from nothing — and make it matter.

This is not a plug-and-play role. This is not a “manage the agency” job.

This is for someone who knows how to create heat, drive demand, and turn product into a brand people actually care about.

Let’s be upfront: if you haven’t done apparel in mass retail, this isn’t for you. If you have, then reach out, we want to talk to you.

What You’ll Do

• Build and lead a modern marketing engine across brand, growth, retail, and creative
• Shape positioning that wins on the shelf and in culture
• Drive go-to-market across major retail partners and DTC
• Turn product into storytelling — packaging, campaigns, in-store moments that convert
• Partner tightly with Sales and Product to move real revenue
• Set the vision, then execute it without waiting for permission

Who You Are

• Apparel marketer. Full stop. No exceptions.
• You’ve built before — teams, functions, momentum
• You understand how Target, Walmart, and big-box retail actually work
• You have taste. You know what’s cool — and more importantly, what sells
• You move fast, figure things out, and don’t need a playbook
• You’re as comfortable in the weeds as you are setting direction

This is a chance to own the brand, build the function, and leave a mark.

If that sounds like you, please apply we want to hear from you!