HealthyBaby - Chief Marketing Officer

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join HealthyBaby— the safest, organic essentials for your baby & the planet!!

About HealthyBaby

HealthyBaby is a pioneering platform for maternal health and babycare for today's families. Their suite of babycare essentials includes the first EWG Verified Safe diapers, diaper pants, microbiome friendly skincare and a comprehensive prenatal vitamin regimen designed in partnership with the Neurological Health Foundation. The certified B corporation is dedicated to putting health first while proactively supporting parents to make the most of their child's developmental years. Parents can subscribe to diapers and bundle essentials online or find the brand's diapers at Target. For more information, please visit healthybaby.com.

Chief Brand and Marketing Officer | Position Overview

Location: New York, NY

Type: Hybrid

Reports to: President, HealthyBaby

Direct Reports

• Product and Retail Marketing Manager
• Social/Influencer Marketing/Community Engagement
• Senior Content Strategist
• External agency (PR)

Role Overview

HealthyBaby is seeking a visionary, execution-oriented Chief Marketing Officer (CMO) to lead the next phase of brand and revenue growth. A proven CMO who has successfully scaled a consumer brand, ideally within babycare, maternal health, personal care, wellness, or adjacent health-driven categories.

The CMO will be responsible for building and leading a modern, fully-integrated marketing engine that strengthens HealthyBaby’s brand authority, expands consumer awareness, deepens community engagement, and drives measurable revenue growth across DTC, retail, and marketplace channels. This leader must be:

• A purpose-driven storyteller who deeply understands the “label reader” consumer — the parent who values safety, transparency, and scientific integrity,
• Equally fluent in brand building, strategic portfolio planning, community engagement, and performance marketing,
• A portfolio strategist who understands how product/category innovation, pricing, packaging, and placement shape growth,
• Energized by working alongside a visionary founder and capable of keeping pace with bold ideas and ambitious goals,
• Comfortable leveraging AI and modern marketing technologies to drive smarter decision-making, greater efficiency and creative outcomes.

This is a pivotal role in shaping how HealthyBaby shows up in the world and how quickly we scale.

Brand Strategy & Positioning

• Define and own HealthyBaby’s brand strategy and positioning, ensuring clarity, consistency, and emotional resonance.
• Craft a compelling and differentiated brand narrative rooted in health, science, transparency, and advocacy.
• Ensure all marketing efforts reinforce HealthyBaby’s authority with the “label reader” and modern health-conscious parent.
• Lead brand architecture and portfolio storytelling as the product line expands.

Integrated Marketing

• Lead creation and execution of 360° marketing campaigns (digital, social, influencer, PR, retail, partnerships, experiential).
• Create and maintain the marketing cross channel marketing calendar.
• Partner with Creative Director to ensure all content and creative assets reinforce HealthyBaby’s mission and resonate with parents.
• Oversee lifecycle marketing, and subscription growth strategies.
• Lead and manage HealthyBaby’s PR agency and media agency partners. Set strategic direction and ensure agencies operate as true extensions of the brand.
• Establish clear KPIs and accountability across the marketing organization.

Product Portfolio Planning & Innovation Partnership

• Lead the development and refinement of HealthyBaby’s portfolio architecture across categories (diapers, wipes, skincare, formula/food, future innovation).
• Define clear roles for each product and SKU (hero, growth driver, margin contributor, innovation bet).
• Partner closely with Product Development and Operations to evaluate:
• SKU rationalization
• Assortment strategy
• Positioning optimization
• Establish criteria for innovation prioritization based on consumer need, market opportunity, and strategic alignment.
• Adopt a “test and learn” mentality when bringing new innovations to market.
• Ensure each new product launch supports both brand equity and growth.
• Evaluate white space opportunities within babycare that align with HealthyBaby’s mission to protect and enrich.
• Work closely with Product Development and Innovation to shape launch strategies and ensure market resonance.
• Provide consumer insight to inform product roadmap decisions.
• Ensure product claims, messaging, and education are scientifically sound and compelling.

Retail & Channel Marketing Strategy and Execution

• Partner closely with Sales and Product Marketing to ensure strong retail storytelling and shelf strategy.
• Ensure digital shelf excellence across Amazon and retail.com platforms.
• Align marketing investments with channel priorities and distribution strategy.

AI-Enabled Marketing & Modernization

• Integrate AI-powered tools into marketing strategy, including:
• Champion data-driven experimentation and agile marketing practices.
• Support the build a modern marketing tech stack appropriate for a scaling brand.

Consumer Insights & Growth

• Create a data-first environment where decisions can be influenced by data and customer trends.
• Use consumer research and data analytics to refine marketing strategies and identify growth opportunities.
• Leverage AI-driven tools to analyze consumer sentiment, test messaging, and identify opportunities faster.
• Monitor category trends, competitor activity, and evolving parent needs to ensure HealthyBaby stays ahead.

Leadership & Team Development

• Build, hire and lead a high-performing marketing team with expertise in brand, digital, social, content, and partnerships.
• Foster a collaborative, innovative, and mission-driven culture.

Founder & Executive Partnership

• Serve as a strategic partner to the Founder and President.
• Translate visionary ideas into executable marketing plans.
• Bring clarity and prioritization to a fast-moving environment.
• Represent HealthyBaby externally with credibility and conviction.

Cross-Functional Collaboration

• Partner with Product Development to align innovation pipeline with brand strategy and consumer need.
• Work closely with Sales/Business Development on go-to-market strategies for expansion.
• Align with Finance on budgeting, forecasts, and ROI measurement for marketing spend.

Qualifications & Skills

• 12+ years of marketing experience, with prior experience scaling a consumer brand.
• Proven track record of building and scaling consumer brands (ideally in babycare, maternal health, personal care, health & wellness, or health-driven CPG categories).
• Deep experience in integrated marketing, product portfolio development, brand storytelling, and retail/omnichannel strategies.
• Mission-driven and aligned with HealthyBaby’s commitment to safety, transparency, and science-led.
• Strong leadership skills with the ability to inspire and develop teams.
• Analytical and creative, with the ability to balance brand vision with commercial results.
• Demonstrated experience integrating AI and modern marketing technology into growth strategies to enhance marketing strategy, insights, and efficiency.
• Entrepreneurial spirit and thrives in a fast-paced, high-growth environment.
• Disruptive thinker who challenges traditional playbooks and creates fresh ideas.
• Strong cross-functional operator who collaborates effectively with Product, Sales, and Operations.
• Builder’s mentality — able to shape new models and make big things happen with limited resources.
• Confident, clear communicator who thrives in a founder-led environment.

EQUAL OPPORTUNITY EMPLOYER

Connecticut Innovations and its portfolio companies are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We have strict wage minimums, generous benefits, and personal leave policies. Our goal is to provide safe, rewarding, and empowering work environments for all who interact with our company and/or portfolio companies.