POSITION: Director of Marketing

POSITION SUMMARY: We are seeking a strategic, data-driven Director of Marketing to lead and elevate Cross Street's brand strategy, with a strong focus on digital marketing expertise and analytics. In this role, you will be responsible for running and growing a team of talented marketing professionals while developing and executing a comprehensive brand strategy that resonates with our target audiences, drives engagement, and supports the company's business objectives. The ideal candidate will bring a robust understanding of digital marketing tactics, a passion for using data to drive decision-making, and experience managing external partners to scale marketing initiatives.

EXPECTATION FOR ALL EMPLOYEES: Supports the organization's mission and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, commitment, accountability, and ownership. To thrive in this role, you should have a passion to learn and grow and be able to work well and inspire other team members.

ESSENTIAL DUTIES & RESPONSIBILITIES:

1. Team Leadership & Development:

○ Lead, mentor, and develop a team of marketing professionals, ensuring alignment with brand goals while fostering a culture of creativity and collaboration.

○ Guide team members in developing marketing materials that reflect our brand essence and provide exceptional value to clients.

2. Brand Strategy Development:

○ Lead the creation and execution of a data-driven brand strategy that aligns with Cross Street's vision, business objectives, and market positioning.

○ Conduct thorough market research, leveraging both traditional and digital tools, to ensure the brand resonates with our target audience and remains competitive.

3. Brand Positioning & Messaging:

○ Create clear, compelling brand messaging that reflects Cross Street’s values and mission across all digital and offline channels.

○ Ensure consistent brand voice and messaging across websites, email campaigns, digital ads, social media, and other customer touchpoints.

4. Digital Marketing Expertise:

○ Develop and implement integrated digital marketing campaigns across channels, including SEO, SEM, email marketing, social media, content marketing, and paid advertising.

○ Optimize digital performance through data-driven insights, utilizing tools like Google Analytics, CRM systems, and social media analytics platforms.

○ Keep up-to-date with digital marketing trends, technologies, and best practices to continually innovate and enhance our online presence.

5. Campaign Management & Analytics:

○ Lead the planning, execution, and analysis of brand campaigns, continuously refining them for better performance and ROI.

○ Use analytics to assess the success of digital and traditional campaigns, providing clear reports to leadership, and making data-driven adjustments.

○ Establish and track KPIs to evaluate the effectiveness of all marketing initiatives, focusing on metrics like brand awareness, engagement, lead generation, and customer acquisition.

6. Innovation in Systems and Processes:

○ Drive the development and implementation of cutting-edge marketing systems and technologies to streamline operations and improve marketing performance.

○ Leverage automation and data analytics tools to enhance lead generation, conversion rates, and customer retention strategies.

7. Vendor & Agency Management:

○ Manage relationships with external vendors, agencies, and freelance resources to support digital marketing initiatives, ensuring they meet performance expectations, timelines, and budget constraints.

○ Oversee the selection, onboarding, and performance tracking of third-party vendors and agencies to ensure alignment with Cross Street’s brand and business goals.

8. Stakeholder Collaboration:

○ Collaborate with executive leadership to ensure that marketing strategies are aligned with overall business objectives and growth plans.

○ Partner with cross-functional teams (sales, product, customer service) to ensure cohesive execution of marketing strategies across all touchpoints.

9. Client Relationship Management

○ Build and maintain strong, long-lasting relationships with clients by understanding their needs and providing tailored marketing strategies that drive mutual growth.

○ Serve as the primary point of contact for client communications, ensuring exceptional service, regular updates, and prompt resolution of any issues or concerns.

○ Track client satisfaction, gathering feedback to refine strategies and improve services, while ensuring long-term client retention and loyalty.

○ Collaborating with the team to enhance, repackage, and optimize our reporting packages to better serve our clients' needs.

10. Performance Metrics & Reporting:

○ Set clear KPIs for brand performance and campaign effectiveness, using both quantitative and qualitative data to assess outcomes.

○ Present regular performance reports to executive leadership, recommending actionable insights and improvements based on analytics.

11. Trend Monitoring & Market Insights:

○ Continuously monitor industry trends, emerging technologies, and competitive dynamics, especially in the digital space, to stay ahead of the curve.

○ Leverage market insights to identify opportunities for innovation and differentiation in marketing and branding efforts.

QUALIFICATIONS/SKILLS & KNOWLEDGE REQUIREMENTS:

● Bachelor’s degree in Marketing, Business, or a related field.

● 7+ years of experience in marketing with a focus on digital marketing, brand strategy, and analytics.

● Exceptional leadership, communication, and team-building skills with a creative, strategic mindset.

● Proven track record of executing data-driven marketing campaigns that drive measurable business results.

● Strong expertise in digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.) and tools (Google Analytics, HubSpot, SEMrush, etc.).

● Solid understanding of analytics tools and methodologies for tracking digital performance and adjusting strategies accordingly.

● Experience in vendor management, working with external agencies and contractors to achieve marketing goals.

● Strong analytical and problem-solving abilities, with an ability to turn data into actionable insights.

Cross Street

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