As our Marketing Manager, your mission is to grow the funnel and increase and elevate our brand perception in the markets that we operate in. This role reports directly to our Head of Marketing and will play a key role in developing our marketing strategy, increasing brand awareness, driving lead generation, and optimizing patient acquisition and conversion.

This is a generalist marketing role with preference for candidates whole spike in the areas of lifecycle marketing and growth marketing.

This position requires both a strategic mindset and the ability to roll up your sleeves and get things done.

Who we are:

More than 60 million adults in the United States are missing ten or more teeth. They struggle with oral health difficulties which include gum disease, tooth decay, tooth loss, bone loss, and overall diminished health, preventing them from living full, complete, healthy lives.

Doctors Implants specializes in full-mouth dental implants, a one-time solution helping people permanently and dramatically improve their lives. This means more laughing, smiling, loving, connecting, and overall health and enjoyment in life. Join us in our mission to restore smiles and transform people’s lives.

What you will do:

Lead Generation and Acquisition: Generate new leads for the sales team, hitting CPL (cost per lead), CAC (customer acquisition cost), and lead quality benchmarks, as well as the efforts to nurture the sales pipeline with automation and content

Demand Generation: Create awareness, interest, and demand for Doctors Implants and our full-mouth implants procedure through online and offline, and paid and organic channels

Growth Marketing: Develop and execute growth marketing strategies that focus on lead generation, acquisition, conversion, and referrals; leveraging data to identity and scale high-impact marketing channels and activities. Consistently staying on top of trends and innovations in marketing.

Lifecycle Marketing: Define and implement strategies to engage and nurture patients with the goal of delivering the right message at the right time to guide potential patients through each phase of their journey improving acquisition, conversion, and referrals

Analytics and Martech: Audit our current stack and propose improvements to support business goals and overall growth plans

Cross-Functional Collaboration: Work closely with internal and external teams to ensure our efforts align with broader business goals, marketing strategy, and revenue and profitability targets. Learning through qualitative and quantitative feed-back loops.

Sales Team Integration: Collaborate closely with the Sales Team to develop materials, tools, and strategies that enhance their ability to close deals and drive revenue

Analyze and Optimize Performance: Continuously monitor, analyze, and test marketing performance and effectiveness; generating actionable insights and making data-driven decisions to refine strategies to improve performance and maximize ROI

Reporting and Insights: Prepare and present detailed reports on performance, insights, and recommendations highlighting successes, areas for improvement, and new opportunities

Testing: Evaluate and test new paid and organic, online and offline, marketing tactics and channels based on industry best practices; identifying and prioritizing growth and improvement opportunities

Who you are

Extensive experience across a variety of marketing channels, with a strong focus on digital, lifecycle marketing, funnel optimization, and growth marketing. Some examples of initiatives you’ll work on include: lifecycle flow development, funnel analysis & optimization, current channels review and new channels testing, analytics and martech audit, ambassador and referral programs, plus more.

Interest/passion in healthcare or transforming people’s lives

Proficient in Google Analytics, CRM, Looker, marketing automation platforms and web optimisation tools

A strategic thinker with the ability to innovate and adapt to the evolving needs of a growing startup

Highly analytical and a great problem solver who can analyze complex data and transform it into actionable insights and growth strategies

Creative with the ability to balance art and science, develop innovative ideas ands strategies that drive growth and profitability

Strong skills in cross-functional communication, analytical thinking, project management, and a proactive, customer-focused attitude are required

A go-getter who approaches challenges with a “can-do” mentality

Doctors Implants

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Marketing Manager

Marketing Manager

Marketing Manager