Marketing Communications Manager

Duravant is a global engineered equipment company with an over 100-year operating history. Through our portfolio of operating companies, we deliver trusted end-to-end process solutions for customers and partners through engineering and integration expertise, project management and operational excellence. With worldwide sales distribution and service networks we provide immediate and lifetime aftermarket support to all the markets we serve in the food processing, packaging and material handling sectors. Duravant’s market-leading brands are synonymous with innovation, durability and reliability.

POSITION SUMMARY

The Marketing Communications Manager is responsible for developing and executing strategic marketing communications initiatives that align with business objectives and drive measurable growth and ROI for the Operating Group and its brands. This position directs the development of content and marketing programs that support the entire lifecycle from lead generation to customer acquisition. The Marketing Communications Manager oversees multi-channel marketing campaigns including tradeshows and events, digital and email campaigns, ABM programs, advertising, PR, web and social media communications and content. The role collaborates closely with sales, product management, and lifecycle services teams to support the company’s strategic priorities.

ESSENTIAL RESPONSIBILITIES

Marketing Communications Strategy

• Develop the company’s marketing communications plan and manage its execution by aligning tools, channels, and messaging into a coordinated set of actions that achieves the company’s revenue and growth goals in its targeted end markets, customer segments, and regions.
• Ensure alignment of all marketing communications with corporate branding strategy and design standards.
• Monitor and review effectiveness and return on investment of various marketing communications channels, campaigns and promotions.

Content Development, Campaign and Event Management

• Lead the development of compelling content for customer stories, website, email campaigns, social media, and sales enablement materials (brochures, presentations, videos, photography, and other mar com assets.)
• Develop and manage marketing content calendar.
• Oversee PR and advertising.
• Manage the marketing events including planning, logistics coordination and on-site execution for industry trade shows. Work closely with Corporate and Operating Group Tradeshow Coordinator(s) to ensure alignment on strategy and messaging.
• Support new product commercialization by developing marketing materials, sales tools, training materials and promotional campaigns.
• Collaborate with human resources to support employee communications to ensure a climate (internal branding) that attracts, retains, and motivates top quality talent. Develop content for company employee communication app “Equip’d.”
• Utilize design tools such as Photoshop, Illustrator, and Indesign to support internal and external graphics design resources as needed.

Digital Presence & Lead Generation

• Plan, develop and execute demand-generation campaigns featuring targeted e-mail marketing, webinars, and other digital communications and promotions to generate
• Marketing Qualified Leads for sales. Create lead engagement and nurturing programs to support opportunities moving through the sales pipeline.
• Establish lead scoring and tracking metrics.
• Manage website optimization, social media sites, SEO/SEM campaigns.
• Manage company social media channels and consistently deliver new relevant content to audiences.
• Track and report on campaign analytics using martech tools such as Marketo, Salesforce and Showpad.

Market & Channel Development

• Identify and drive marketing actions and campaigns targeting new verticals and customers.
• Conduct market analysis and competitive intelligence.
• Develop ABM (Account-Based Marketing) programs and support channel partner programs.

Budget & Vendor Management

• Manage marketing communications budget and track ROI.
• Maintain relationships with external vendors and agencies (branding, PR, marketing automation consultants

POSITION REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in marketing communications, preferably in a B2B or industrial environment.
• Expertise in digital marketing, content development, and campaign execution.
• Proficiency with marketing automation and CRM tools (Marketo, Salesforce).
• Skills in graphic design and visual communication tools preferred.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with global marketing operations and multi-regional messaging.
• Understanding of technical or engineered product marketing
• Travel approx. up to 25% for tradeshows, events and meetings

About Duravant

Duravant participates in global Diversity, Equity, and Inclusion programs and Doing Good initiatives to support our communities. In addition to a culture that promotes long term career satisfaction, with opportunities for personal and professional growth, Integrated Solutions offers an excellent total rewards package that includes:

• Compensation: We offer competitive compensation
• Benefits: We have comprehensive benefit packages designed to support our employees' health, well-being, and financial security
• Development: We have education and training programs which include an educational assistance program
• Time Off: We offer paid holidays and paid time off
• Driven Team Members: We have a cross-functional, collaborative environment, focused on delivering results
• Core Values: Our core values are Teamwork, Respect, Integrity, Winning Spirit, and Sense of Urgency
• Culture: We are driven by our number one asset - our employees, and their successes
• Doing Good: We love to be active members of our community! We have several volunteer opportunities throughout the year.

This position description identifies the major responsibilities of this job. It does not include all aspects of the position such as the potential additional duties assigned by supervisors and the requirement for flexibility in helping others for the company's overall benefit.