Looking for a dynamic and adventurous challenge? Do you want to develop strong Cheese brands? And you want to be part of a business growth opportunity….

The Marketing Manager Mexico seems to be the role for you! You will work with the RFC Mexico team & partners on building stronger branded positions for our Cheese business. Hereby you will drive the brand communication and activation in the market!

You will be the driving force that brings the brands to the next level, building on the strong heritage of our El Gallo Azul and Kroon brands. As a true marketing creative you help the Americas team to deliver on its strong growth ambition!

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

To be successful in this position, you have:

Relevant background in marketing
Academic education, bachelor’s or preferably master’s degree
At least 6 years of relevant working experience, preferably in FMCG and Dairy
Data-driven and creative individual with experience in creating brand strategies for Latin America regions/markets
Pragmatic mindset and solution-oriented
Can-do mentality with a focus on excellent execution of activities
Return on Investment mindset; finding ways to spend budget more effectively
Working with P&L and budget plans
Organization skills, working with tight deadlines internally and externally and within the international framework
Team player
Ability to travel regularly
Fluency in Spanish and English (speaking, listening & writing)

Your salary is based on:

- The weighting of your job;

-Your experience and your training;

FrieslandCampina does not, however, only compensate its employees with monetary rewards! We also consider it important for our people to continue to grow; after all, your development is not only good for your career; our products also benefit from it. That’s why we invest in relevant training courses in your particular discipline, with the mutual exchange of knowledge between colleagues also evident on the work floor. It is, after all, the most effective way to learn.

In this position, you will be responsible for:

Pursuing Brand/Marketing Strategy

Adopt the Strategy for Kroon and El Gallo Azul and ensure consistent brand development
Actively contribute to Mexico team strategies and plans from Marketing perspective
Co-create Innovation ideas, convert viable ideas into plans and deliver on projects
Set KPI’s for brands and track progress

Owning the Marketing Calendar

Develop and manage Marketing Calendar for Kroon and El Gallo Azul to enable team to reach business objectives
Manage A&P budget
Ensure OTIF activation on Marketing Calendar
POS materials coordination
Event development and execution

Communication Development

Coordinate development of key communication materials and content
ATL/BTL media plans & executions.
Social media & influences: brief on content and give approvals, monthly track results (reach, engagement, awareness)
PR development focused on building brand reputation

Distributor & Agency Management

Manage relationship & contract with key agencies
Set KPI’s and track progress
Coordinate invoicing streams via administration system
Training: train Sales Force on the brands and stories to bring to market

Analysis & Business Review

Interpret available market insights from Business/Market Intelligence reports and other available sources and utilize the insights in developing and improving the brand strategy.
Actively contribute to monthly business review (internal and with customers) by reporting on progress and determine follow up actions
Nielsen monthly analysis providing insights to drive business decisions
Consumer surveys to test new products and concepts
Yearly brand tracking measuring awareness and brand health

Dutch Lady Milk Industries

New Jobs

Brand Marketing Manager