Social Media and Marketing Manager

Overview

Are you passionate about creating compelling content and engaging audiences across digital platforms? Do you thrive in a fast-paced, dynamic environment where innovative marketing strategies drive brand growth? We are seeking a proactive and energetic Social Media and Marketing Manager to lead our brand’s online presence, craft captivating campaigns, and foster meaningful relationships with our community. This role offers an exciting opportunity to shape our digital voice, elevate brand awareness, and contribute to our overall marketing success. If you're ready to make a measurable impact through creative storytelling and strategic planning, we want to hear from you!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize social listening tools to monitor conversations around the brand, industry trends, and competitors; analyze insights to refine campaigns.
• Manage social media advertising campaigns using Facebook Advertising and other paid media channels to maximize reach and ROI.
• Coordinate with cross-functional teams to ensure consistent branding across all digital touchpoints; oversee graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Track website traffic and campaign performance using Google Analytics and web analytics tools; prepare reports to measure success and inform future strategies.
• Engage with followers by responding promptly to comments, messages, and reviews; nurture relationships through proactive communication and community management.
• Oversee public relations initiatives by crafting press releases, managing media contacts, and coordinating outreach efforts.
• Implement SEO best practices including keyword research to optimize content for search engines; enhance visibility on e-commerce platforms.
• Manage social media management tools such as Hootsuite or Buffer for scheduling posts, monitoring activity, and analyzing performance metrics.
• Collaborate on branding initiatives that reinforce company identity; support digital marketing efforts including email campaigns and promotional events.
• Conduct photography or video editing as needed for content creation; ensure all visual assets meet quality standards.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Demonstrated ability to develop creative content tailored for diverse audiences across multiple platforms.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite is essential.
• Hands-on experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Strong understanding of SEO principles, keyword research techniques, web analytics tools like Google Analytics, and social listening tools.
• Excellent written communication skills with an eye for proofreading and editing content for clarity and impact.
• Ability to analyze data insights to optimize campaigns continuously; familiarity with web analytics is a plus.
• Experience in relationship management—building partnerships with influencers, media outlets, or community groups—is advantageous. Join us in shaping the future of our brand’s digital story! We’re committed to fostering a vibrant workplace where creativity thrives—where your ideas can truly make a difference—and where your growth is supported every step of the way.

Pay: $52,000.00 - $62,000.00 per year

Benefits

• Flexible schedule

Work Location: In person