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Brand and Marketing, Senior Associate (Americas Tax)

Are you an experienced corporate marketer with demonstrated capabilities in planning, producing and executing client-focused campaigns and programs? Are you looking for an exciting, multifaceted role that will allow you to work with senior leaders to execute on marketing priorities? Join our Americas Tax Brand, Marketing and Communications (BMC) team as a Senior Associate and you will collaborate across the BMC team to help deliver strategic cross-channel marketing initiatives, ultimately elevating the EY Tax brand and market position, both internally and externally.

Employing a digital-first mindset, you will be responsible for crafting timely content, multimedia and communications, appropriately managing project timelines and resources, and regularly liaising with senior leaders. You will also support the development, execution and reporting of key strategic marketing programs, helping guide baseline statistics to empower analytic-based decision making.

The Senior Associate will help US Tax Brand, Marketing and Communications (BMC) program leaders/program managers bring external and/or internal marketing programs to life by understanding the EY business & marketing strategies and transforming business priorities into world-class execution and delivery.

This role requires an experienced, energetic and resilient team player with a good understanding of what it takes to deliver multi-channel marketing programs in a complex environment. Working closely in an agile team, the successful candidate will be required to manage BMC expectations by building relationships and collaborating closely within the BMC team as well as internal stakeholders/client-serving subject matter experts.

As a BMC Senior Associate, you’ll operate under limited supervision, working independently to support your team on a variety of marketing and communications activities.

In this role, you will:

Support the development, execution and measurement of cross-channel marketing campaigns to promote select tax solutions. Tactics may include webcasts, videos, speeches, thought leadership, meetings, events, presentations, email campaigns, and internal newsletters, among others.
Set up and manage campaign activation and governance structure: Determine deadlines, activation channels and resources for each program, and track its status, to help your team meet deadlines and achieve their set goals.
Manage resources involved in campaign delivery (Global Delivery Services, third-party vendors, etc.) to achieve desired results.
Hold stakeholders accountable to tasks and approval deadlines when necessary.
Team with Comms and Engagement team to ensure content and campaigns are visible and leverages across all available and relevant internal channels
External email newsletter: Team with the Digital/Marketo team to ensure all relevant tax content is activated in a timely manner in the biweekly EY Tax client newsletter. Serve as a project manager for the Tax Client Newsletter Marketo content submission process.
Social media: Collaborate with the design team on social media to ensure that it is compelling and meets brand standards, communicate with stakeholders on timelines and status, post on social media through a unified platform and report on campaign performance.
Oversee marketing campaign measurement and reporting to ensure effective return-on-investment.

To qualify, you must have:

Demonstrated cross-channel marketing experience
Comfort when working across service lines, sectors and/or your respective functional practice/internal client group
The ability to build and maintain strong relationships and work collaboratively across the entire Americas Tax BMC team
Confidence in discussing key business issues with BMC leadership
Excellent written and verbal communication skills
Executive presence and presentation skills
Excellent listening and interpretation skills
Demonstrated teamwork and leadership skills
Demonstrated project management, measurement and reporting skills
A minimum of 5 years marketing experience
Bachelor's degree, with a Marketing or Business major or equivalent area of experience

What working at EY offers

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a minimum of 18 days of paid time off with additional time based on your level and years of service plus 12 observed holidays, and a range of programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

About EY

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world. Apply now.

Ernst & Young LLP, an equal employment opportunity employer (Females/Minorities/Protected Veterans/Disabled), values the diversity of our workforce and the knowledge of our people.

What we offer

We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $61,100 to $111,000. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $73,400 to $126,100. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY accepts applications for this position on an on-going basis. If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

For those living in California, please click here for additional information.

EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. 

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com

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Brand & Marketing (Americas Tax), Senior Associate