Social Media Marketing Specialist

Job Overview

We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand’s online presence and engage our target audience across multiple digital platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive brand awareness, customer engagement, and sales growth. Your enthusiasm for digital marketing combined with your creative flair will help us connect authentically with our community and stand out in a competitive landscape.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts that resonate with diverse audiences.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond promptly to comments and messages.
• Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activities to inform content planning.
• Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility in search results.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to assess campaign performance and refine strategies accordingly.
• Collaborate with public relations teams to manage branding efforts and coordinate influencer partnerships or media outreach initiatives.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing tasks that enhance visual storytelling.
• Maintain consistent branding across all channels while managing relationships with followers, partners, and stakeholders to foster community growth.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer for scheduling and analytics.
• Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite applications.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics.
• Experience with Facebook Advertising and other paid social media campaigns to boost engagement effectively.
• Strong understanding of social listening tools to monitor brand reputation and industry trends.
• Excellent communication skills for content creation, proofreading, relationship management, and public relations activities.
• Ability to analyze data insights from Google Analytics and web analytics platforms to inform strategic decisions.
• Creative mindset with a passion for digital marketing innovations such as video editing, photography, and branding initiatives.
• Bachelor’s degree in Marketing, Communications or related field is preferred but not mandatory if complemented by relevant experience. Join us as a Social Media Marketing Specialist where your creativity fuels our growth! Bring your energy, expertise, and enthusiasm to craft compelling stories that captivate audiences worldwide while advancing your career in an innovative environment committed to excellence!

Pay: $22.00 - $29.69 per hour

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Experience

• Social media marketing: 2 years (Required)

Work Location: In person