Chief Marketing Officer

Scope of the Role

Market Strategy & Commercial Impact

• Design and lead a pan-European marketing roadmap aligned with business growth priorities.
• Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers.
• Convert corporate objectives into clear marketing initiatives, targets, and performance metrics.

Revenue Enablement & Product Positioning

• Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content.
• Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency.
• Develop product narratives and messaging frameworks that clearly articulate customer value and business outcomes.

Brand Development & Visibility

• Establish a coherent and differentiated brand presence across European markets.
• Drive external visibility through media relations, thought leadership, and executive communications.
• Ensure consistent tone, messaging, and storytelling throughout the customer lifecycle.

Team & Operating Model

• Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities.
• Introduce scalable processes, reporting standards, and automation to support sustainable growth.
• Promote a results-oriented, collaborative culture focused on experimentation and continuous improvement.

Success Metrics

• Contribution of marketing to overall pipeline and revenue generation.
• Improvement in conversion rates from lead to customer over time.
• Optimization of customer acquisition costs through smarter channel mix and execution.
• Increased brand recognition and visibility within target markets.
• Higher engagement, adoption, and retention driven by lifecycle marketing initiatives.
• Operational efficiency of the marketing function, including speed of execution and ROI measurement.

Key Focus Areas & Complexities

• Scaling demand generation across multiple regions while maintaining relevance and quality.
• Creating a unified brand experience in culturally diverse markets.
• Balancing leadership responsibilities with day-to-day operational involvement.
• Aligning marketing closely with sales, product, and customer-facing teams.
• Establishing reliable performance measurement in a growing and evolving tech environment.
• Standing out in competitive SaaS and hospitality landscapes through clear differentiation and customer-centric messaging.

Profile

Required Experience

• Extensive experience (10+ years) in senior marketing roles within B2B software or technology companies.
• Demonstrated ability to support growth in fast-scaling or transformation contexts.
• Strong command of demand generation, positioning, and go-to-market execution.
• Proven leadership skills with the ability to influence at executive level.
• Experience operating across multiple European markets.
• Strong analytical mindset with hands-on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics).
• Professional fluency in English;

additional European languages are advantageous.