The Company

At Goodwill Manasota, we aim to create a positive and fulfilling work environment with an emphasis on training and self-empowerment. With these tools in hand, our Team Members can excel in both their jobs and futures. Goodwill Manasota has multiple attractive benefits to offer including internal professional development opportunities, a generous Paid Time Off policy of three weeks in the first year of employment, a 24/7 Goodwill-Paid phone access to a Doctor through Teladoc and more.

The Position

Are you ready to lead with purpose and drive impactful change? Goodwill Manasota is seeking a Vice President of Marketing to take our brand, mission, and community engagement to new heights. This role offers occasional travel, and the opportunity to make a real difference in lives through the power of work.

The Role

As the VP of Marketing, you’ll be the visionary behind our brand, leading a high-performing team to develop innovative strategies that drive business growth and strengthen community connections. This role combines strategic oversight with hands-on leadership to achieve measurable results.

What You’ll Do

Strategic Visionary: Create and execute data-driven marketing strategies to grow our reach, boost donor and shopper engagement, and enhance our reputation.
Innovative Leader: Build and mentor a dynamic team, fostering a culture of creativity, collaboration, and accountability.
Operational Excellence: Oversee marketing systems, manage vendor relationships, and ensure campaigns are delivered on time and within budget.
Community Advocate: Represent Goodwill Manasota in the community, building relationships that drive awareness and support for our mission.

What You Bring

Innovation: Proven success in crafting multi-channel marketing strategies that deliver measurable outcomes.
Leadership: A history of developing high-performing teams in value-driven organizations.
Commitment: Passion for diversity, equity, and inclusion, and a strong alignment with Goodwill’s mission and core values.
Skills: Proficiency in digital tools, CRM systems, and data-driven decision-making to optimize marketing performance.

The Benefits

Medical, Dental, & Vision Insurance, Employer Paid Life Insurance, 401K Retirement Plan with an Employer Match, Paid Time Off, 25% Store Discount, Teladoc copays covered by Goodwill, Access to a Life Coach, Training and Development Opportunities, Education Assistance and Incentives, Comprehensive Wellness Program with Incentives

The Qualifications

Bachelor’s degree in marketing, Communications, or a related field (Master’s preferred) and 10+ years of progressive marketing leadership experience.
Commitment to ethical leadership, transparency, and adherence to Goodwill Manasota’s Core Values
Previous experience working for Goodwill preferred.
Must be able to work occasionally after-hours and weekends. This position may require travel to multiple locations daily.
Must possess a current passport for travel to MDS partner locations.

The Physical Requirements

Must be able to sit, stand, bend, and reach for extended periods of time
Able to lift, push, pull up to twenty-five (25) pounds with no support regularly. Over twenty-five (25) pounds request for additional team member assistance as needed.

Goodwill Manasota

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VP of Marketing