Integrated Marketing Manager

Join Grant Thornton as an Integrated Marketing Manager and play a pivotal role in our team. This is a fantastic opportunity to lead the planning and execution of high-impact go-to-market (GTM) campaigns that are critical to our key business initiatives, including service lines and select alliance marketing programs.

In this role, you will focus on campaign orchestration and delivery excellence. Collaborate with business and marketing leaders to translate strategies into actionable, structured campaign plans that result in coordinated execution and measurable outcomes. You will be the central hub for managing complex, high-visibility campaigns, fostering team alignment, and ensuring impactful program delivery.

Key Responsibilities

• Lead comprehensive planning and execution of integrated GTM campaigns, translating business objectives into clear campaign plans that include objectives, audiences, messaging, channels, timelines, and success metrics.
• Own campaign project management by establishing detailed plans, key milestones, roles/responsibilities, and timelines to ensure coordinated and on-time delivery.
• Collaborate with the Advisory and Alliance Marketing Lead to intake strategies, clarify requirements, and ensure ongoing alignment throughout campaign execution.
• Orchestrate cross-functional collaboration among service lines, industries, field marketing, brand, content, digital, PR/comms, and alliances, managing dependencies, aligning priorities, and removing obstacles.
• Drive cohesive, multi-channel execution across email, web, content, social, paid media, events, and nurture programs to create impactful campaign experiences.
• Ensure consistent and high-quality messaging and assets that align with firm narratives and, as applicable, alliance partner guidelines.
• Support executive and alliance activation initiatives by coordinating the development of messaging, thought leadership, and activation toolkits for various channels.
• Maintain disciplined execution through diligent status tracking, effective stakeholder communication, risk management, and thorough documentation of decisions and deliverables.
• Develop and implement repeatable campaign frameworks and playbooks to enhance speed, scalability, and consistency in GTM execution.
• Track, analyze, and report on campaign performance metrics, including engagement levels, meeting generation, and pipeline influence, while driving continuous optimization.
• Utilize AI-enabled tools and workflows to enhance efficiency in planning, content development, and performance reporting.
• Other duties as assigned.

Required Experience & Capabilities

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• 6-8+ years of B2B marketing experience in complex, matrixed environments (experience in professional services is preferred).
• Proven track record in planning and executing integrated marketing campaigns across multiple channels.
• Strong project/program management skills, adept at balancing multiple campaigns, timelines, and stakeholders simultaneously.
• Experience with alliance or partner marketing initiatives (e.g., co-branded campaigns) is a plus.
• Ability to translate business strategies into actionable marketing plans and deliverables.
• Demonstrated success in collaborating with cross-functional teams and influencing stakeholders without direct authority.
• Excellent communication and stakeholder management skills, capable of providing clear updates and driving alignment.
• Data-driven mindset with experience in tracking and interpreting performance metrics (e.g., engagement, pipeline, ROI).
• High attention to detail and commitment to quality execution in fast-paced environments.
• Experience using AI tools to improve marketing workflows, content development, and reporting is strongly preferred.

The base salary range for this position in the firm's Chicago, IL, Downers Grove, IL, Cleveland, OH, Minneapolis, MN, Reno, NV, and Baltimore, MD offices is between $104,000 and $156,000 per year. In the firm's Washington, DC, Boston, MA, Edison, NJ, New York, NY, and Melville, NY offices, the salary range is between $112,300 and $168,500 per year.

At Grant Thornton, we prioritize making business more personal and building trust in every result for our clients and employees. We offer a career path with more opportunities, flexibility, and support than you might expect in professional services. It’s what sets us apart and makes us better.

In 2025, Grant Thornton formed a multinational platform with Grant Thornton Ireland, resulting in enhanced solutions and capabilities, supported by advanced technologies and a committed team. We are proud to deliver exceptional career-growth opportunities and a distinct cross-border culture.

We support work-life integration options that cater to your personal and professional needs, ensuring that you have choices in how you work. This position requires in-person attendance at least three days a week in our Chicago, IL; Downers Grove, IL; Cleveland, OH; Minneapolis, MN; Reno, NV; or Baltimore, MD offices.

We offer personalized and comprehensive benefits to recognize and empower the diverse identities and aspirations of our employees. Join us and experience a place where your individuality makes a difference.

If you are selected to interview, a Grant Thornton team member will contact you to schedule an interview. We encourage you to explore other roles that may interest you as well.

Benefits

• Eligible employees may receive discretionary annual bonuses based on individual and firm performance.
• Our firm promotes equal employment opportunities, and all personnel decisions are made without regard to protected characteristics.